101 Guide on What Is LCD  

LCD screens are the revolutionary invention of screen displays. LCDs are one of the most revolutionary inventions of the 21st century and have become an integral part of electronic gadgets with displays. From computers to television and mobiles, the old screens have been replaced by advanced liquid crystal display technology, enhancing the picture quality. 

LCD proves that technology can make the impossible possible, but what is LCD? What is its difference from the ordinary computer and television screens? As the name suggests, Liquid Crystal Display or LCD is a technologically-advanced way of displaying images on screens. These screens are filled up with materials that are in liquid and crystal states. This advanced LCD technology is a bit complex and involves an array of processes to manufacture an LCD screen. 

An LCD screen manufactureruses a multi-step process while making these screens. These complex processes are divided into three parts such as the circuit system, color and light control, and light system. 

The History Of LCD

LCD Screens specification
Source: ZhSunyco

Before tracing the history of liquid crystal displays or LCDs, it is essential to know how liquid crystals were discovered in the first place. Without the invention of liquid crystals, there would have been no LCD screens in your homes and offices. In 1888, the first-ever liquid crystal was discovered by an Austrian Chemist and Botanist named Friedrich Renitzer. Surprisingly, the liquid crystals were extracted from an ordinary vegetable like a carrot. These liquid crystals were then experimented with electricity and light, leading to the discovery of liquid crystal display in the late 1960s. 

The electrical engineer and scientist George Heilmeier and his group of scientists came up with the discovery of liquid crystal properties and their electro-optical nature. This groundbreaking invention led to further discoveries in using these liquid crystals with a variety of colors. During the 1970s, LCDs had already gone through many improvements and eventually began to be introduced in various electronic gadgets. From Switzerland to Japan, the number of LCD panel manufacturers began to increase in number. 

During the initial days, LCD began to be introduced in digital clocks. Their popularity was so rapid that companies started producing digital watches in massive amounts. After the clocks, the same technology began to be applied to pocket-sized calculators. It was in the 1980s that LCDs began to be introduced in televisions. Initially, it was Japan that started to introduce LCD color screens in its branded televisions. Later, in the late 1990s, LCDs became an integral part of televisions manufactured by leading companies like Hitachi and Samsung. Towards the beginning of manufacturing televisions with LCDs, only countries like Japan, South Korea, Taiwan, and China showed evidence of mass production. Later, in the 21st century, almost every first-world and third-world country adopted the idea. 

What Is An LCD Display?

Zhsunyco LCD screen used in retail store 1
Source:Zhsunyco LCD screen

A unique flat-display technology that uses liquid crystals is recognized as a liquid crystal display. Even if liquid crystal technology is not the most recent invention, many people are still unaware of what does LCD stand for or why is it an important technology in the manufacturing of electronic gadgets with displays. 

Precisely, an LCD screen is where advanced liquid crystal molecules inside the screen are permanently in a liquid state and are operated by a complex circuit system. Because of the electricity flowing through them, these liquid crystals make movements and allow the light to pass through them. These colored liquid crystals are responsible for delivering a crystal-clear, colored picture on the screen. This procedure of manufacturing LCD screens is very critical, and the quality of glass panels and other internal parts are paid great importance. Only, expert manufacturing companies promise quality assuranceand reliable product quality. 

Usually, liquid crystal displays are of two types one is monochrome, and the other is multicolor. In monochrome, the display focuses on a single color, and you commonly see them on characters, graphics, static and similar types. On the other hand, multicolor displays are common in OLED displays, TFT, EBT, FSC (Field Sequential Color LCD), and ESTN (Excellent Black Technology), also recognized as Vertical Alignment or VA. 

While monochrome displays were previously common in computers and laptops, anything that contains graphics, multicolor displays have always been common in televisions. The cutting-edge technology used in LCD screens makes them less power-consuming. 

Today, LCD-manufacturing companies use more advanced processes in making the most advanced versions of LCDs primarily used in computers, laptops, televisions, digital watches, and many more. If you also run a business involved with sales or retail, you can check out retail display ideas to increase your foot traffic and boost sales. 

Types Of LCD Display

Types Of LCD Displays
Source: Pexels

Various types of technologies are used in manufacturing LCD panels, and each has a distinct feature and a set of advantages and disadvantages. Every kind of LCD panel is built for a purpose and has different audiences. When buying LCDs, the type of panel used matters greatly, depending on the purpose of purchasing a particular electronic appliance. These are the common types of LCD panels you would come across: 

Vertical Alignment

One of LCDs’ most common panel technologies is Vertical Alignment or VA. According to experts, the Vertical Alignment technology is a much better option than Twisted Nematic or IPS because it offers the highest ratio of contrast and also offers better angles. The VA technology is a much more affordable option than other types available in the market. Experts have suggested that the VA technology is ideal for people who enjoy fast-paced gaming. They also can expect wider viewing angles and better adjustment of color and brightness. 

Pros Of VA Technology

The most significant advantage of choosing Vertical Alignment panels is their affordability, better color contrast, and the ability to adjust better with black levels of panels, such as times when viewing dark scenes. VA is also a more latest technology than its market-competent TN. 

Cons Of VA Technology

One major disadvantage of VA technology is its inability to adjust to different brightness levels. It can also sometimes cause motion blur. 

Twisted Nematic Or TN 

The TN panel technology better recognized as Twisted Nematic technology is one of the most popularly-used panel technologies in LCDs. TN panels are mostly used in manufacturing LCD monitors, making them ideal for fast-paced gaming. The manufacturing process of Twisted Nematic panels is said to be relatively cheaper than In-Plane panels and offers a 90° viewing angle.

Even if TN panels are cheaper, according to experts, their color reproduction ability or viewing angles are much backdated compared to Vertical Alignment panels. Even if this technology has become outdated in recent days, a few decades ago, it dominated LCD markets more than any other competing technology. 

Pros Of TN Panels

The most significant advantage of choosing Twisted Nematic technology is its affordability, it is relatively cheaper than Vertical Alignment and IPS panel technologies. 

Cons Of TN Panels

The Twisted Nematic panel technology shares quite a few disadvantages that cannot be overlooked. Some of these disadvantages are its poor viewing angles and color reproduction. Also, the contrast ratio that you find in TN is said to be the poorest when compared to IPS and VA technology. 

In-Plane or IPS Panel

Also recognized as In-Plane switching, the IPS panels, so far, are considered to be the best-ever technology used in LCDs. The reason behind the IPS panel’s fastest-growing popularity is its highest color accuracy, enhanced image quality, and also uncompromising color reproduction. IPS panels offer the widest viewing angles, which are 178°, which is considered the best when viewing LCDs. When compared to VA and TN panel technologies, IPS panels have been considered ideal for color reproduction and graphics-requiring screens. 

Pros Of IPS Panels

The most significant advantage offered by the IPS panel technology is the widest viewing angle which makes it ideal for television screens and monitors for fast-paced gamers. 

Cons Of IPS Panels

IPS panels have a few disadvantages, but the most considerable one is their high price compared to Vertical Alignment and Twisted Nematic panel technologies. Another drawback that cannot be overlooked is its inability to adjust brightness when in a dark room; it is incompatible with black levels. 

Advanced Fringe Field Switching (AFFS) 

Often compared with IPS panel technology, the AFFS technology is more advanced and offers better color reproduction and brightness levels. The Advanced Fringe Field Switching panels are much more advanced when compared with Vertical Alignment or IPS panels. They also can minimize the distortion of color when needed. The Advanced Fringe Field Switching or AFFS technology is best suited for aircraft cockpits. 

Pros Of AFFS

Considered the most advanced panel technology than IPS and VA. AFFS panels offer a wide viewing angle and are known for their best performance in maintaining brightness and color reproduction. 

Cons Of AFFS

There are no disadvantages to consider. 

How Does LCD Display Work?

The LCD or Liquid Crystal Display technology is very complex and involves an even more complex manufacturing process. Because LCD technology is unique, most people are not aware of what is LCD screen made of or How does the display function? The LCD screen consists of several layers, and underneath lies the liquid crystals that transmit light and colors when voltage is passed through them. 

LCD screens are made of small segments known as pixels, and these pixels are responsible for displaying the pictures on the screen. It involves a complex industrial manufacturing method. The screen originally consists of many layers of glass panels and a thin layer where the liquid crystals are present. When the circuit is turned on and electricity flows through these liquid crystals, they get illuminated, and a process of transmission and reflection occurs. The LCD screens use different paneling technologies like Vertical Alignment, IPS, Twisted Nematics, or AFFS to offer a wide viewing angle. These panels are also responsible for color correction and reduction, adjusting brightness and darkness levels, the ratio of contrast, and so on. 

Applications Of LCD

LCD Screens Used In exhibition
Source: Zhsunyco

Over the decades, modern LCD screens have displayed traditional screens, and it is not just monitors and televisions where you find such a technology; there are many applications of LCDs even to this date. 

Supermarket/Retail store

As one of the digital displays, LCD plays an important role in supermarkets and retail stores. LCD displays can help increase foot traffic in retail stores and supermarkets. Using LCD monitors to play video advertisements is especially suitable for retail stores and supermarkets to deliver all-round product information and promotional information to consumers. Improve the display rate and display effect of products at the sales terminal, and enhance customers’ willingness to purchase. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high. It can be continued for a long time, and it can be advertised next to the product 365 days a year without manual maintenance; because of its leading technology, it has a better display effect than LED outdoors, and the clearer and more realistic picture also makes the impression on people deeper and deepens the advertisement. Effectiveness, indirect to improve advertising efficiency.

Adding an LCD screen to the decoration of the shopping mall is more vivid and high-end, which also attracts more customers to visit and interact. The LCD saves a lot of verbal explanations for the supermarket, saving time and effort.


The most common application of LCD screens is on televisions, the liquid crystal technology has been used in manufacturing televisions since the late 1970s. LCD technology is common in computers, monitors, and flat-panel televisions, they are used in delivering crystal-clear picture quality and a wide-angle view that is very unconventional when compared to traditional televisions. For years, LCDs have dominated global television and monitor markets and continue to do so. 


The same application as televisions, laptops, or any form of monitors have LCD screens even to this date and the sole reason behind this is their enhanced picture quality and flat screens. Even after the invention of LED screens, the markets of monitors are still dominated by LCDs. One reason is their affordability and suitability with graphics ideal for high-end gaming and programming. Liquid crystal displays are still unbeatable and continue to remain an integral part of the production of laptops, computers, and every other type of monitor. 

Aircraft Cockpit

Not many people are not aware that LCDs are an integral part of the aircraft cockpit; hence, you can say that an aircraft’s primary function and safety depend on its LCD screen. In an aircraft, the LCD screen displays information about altitude, weather, terrain elevation, system alerts, and much more. LCDs are primarily used in commercial aircraft; the systems are more advanced in fighter aircraft, and different technology is used on them. 


The screen on the camera where you see the pictures clicked through the lens is made of an LCD screen. Did you know that? This small screen displays crystal-clear images and videos and lets you decide if the capture is perfect or needs re-doing. 

Imagine a camera without LCD screens; you would not have the option to see which pictures are meant to be kept and which ones need to be deleted. Not just for displaying high-quality pictures and videos, this screen is also useful in displaying the various options or the menu that leads to the various other features of the camera. It is because of its screens cameras are defined as digital cameras. 

Advantages And Disadvantages Of LCDs

seveeral LCD Displays
Source: Pexels

The Liquid Crystal Display is one of the unique inventions of modern technology that has enhanced people’s experience of watching screens. A few centuries back, when the first-ever television was discovered, it had limited control options, was able to deliver only monochromatic colors, had issues with sound, and of course, the shape and size of the overall television were not as pleasing. After the discovery of LCDs, the screens of monitors and televisions began appearing thinner and offering a more aesthetic look.

Even today, LCDs are extremely popular and applied in many useful electronic gadgets. Many large or medium business are involved in retailing LCDs, but, everything in this world has an advantage or a disadvantage, and so do LCDs. 

The Advantages Of Using LCDs

Some of the significant advantages of using LCDs are as follows:

  • The screens of LCDs are much more lightweight when compared to traditional screens.
  • They are energy efficient and do not emit any type of harmful radiation. 
  • LCDs are ideal one-time investments; they can last for years if used with care.
  • It can be fitted into every size; for instance, cameras require small screens compared to televisions. 
  • Offers better views in brighter locations. 
  • The contrast ratio is high compared to other screen types. 
  • There is no possibility of image retention. 
  • There are no worries relating to screen burn-ins. 

Disadvantages Of Using LCDs

LCDs do have a few disadvantages that everyone needs to be aware of:

  • They are most suitable for brighter pictures and have difficulty adjusting to darker ones. The darker images appear darker or grayish, therefore, not offering smooth visibility in darker rooms. 
  • They might sometimes experience motion effect blur.
  • Their performance deteriorates when there is a high contrast.
  • Their manufacturing process is very complex.
  • When compared to LEDs, LCDs are less reliable. 

How Are LCDs Constructed?

An LCD Manufacturing Factory
Source: Hola LED

LCDs are constructed with complex technologies. An LCD screen consists of several layers of glass panels where the liquid crystals are inserted in the form of a sandwich. The type of glass used in construction is not ordinary; it is polarized glass. Between these polarized glasses are electrodes responsible for passing light through liquid crystals and the glass block reflections. Since LCDs are incapable of emitting light by themselves, they are supported by backlights such as LED or a CCFL. 

If you are thinking of starting an LCD business soon, you can contact a trustworthy electronic shelf label manufacturerfor supporting displays. 

LCD Technology Trend

Over the past years, LCDs have gone through many evolutions; they have improved with the help of advancing technologies. The recent trends popular in LCDs are OLED displays, QLED displays, OLCDs, Heads-Up displays or HUD, and many other flexible options. Initially, LCD screens were thicker and were not as aesthetically pleasing as they are today. Even LCDs are compatible with LEDs because they are thinner and include many dynamic features. If you are seeking a trustworthy partner company that will not only help you with high-quality screen displays but also advanced systems and devices, Zhsunyco® can solve your issues in the best possible way. 


What Is LCD Conditioning?

A common procedure practiced in LCDs is a conditioning, but what is LCD conditioning? And what is its purpose? LCD conditioning is an advanced method of correcting visual errors, if any, or clearing any screen fault. Even if the process sounds very complex, it is simple to detect screen errors. The LCD screens are passed through a series of colors on screen and then run for several hours as a white screen. Exposure to various colors and the all-white helps to detect if any color corrections are needed. 

The process of LCD conditioning involves various tools and a series of steps to discover faults and correct them. It is an important test mandatorily conducted to avoid image distortion and other color-related issues. 


People always get confused about what is LCD monitor or an LED monitor is and how different they are based on their look and technology. The funniest part, most people cannot differentiate between LCDs and LEDs because they appear almost the same. But very obviously, the most significant difference lies in their screen quality and technology. 

 LED stands for Light Emitting Diode and LCDs are recognized as Liquid Crystal Display. While LCD is a backdated technology, LED is more advanced and offers superior screen and picture quality. The screens of LED are much thinner when compared to LCDs and are also more energy efficient than LCDs. In other words, LEDs are more advanced than LCDs, and more advanced technology is used in manufacturing them.

One significant difference between these two types of screens is that LCDs use liquid crystal technology to present colored pictures on the screen. On the other hand, LEDs use emitting diodes to deliver crystal-clear images on the screen. 


The significant difference between TFT LCD and IPS LCD is their clarity. According to experts, IPS or In-Panel Switching is known to have more advanced color clarity than TFT panels. Another major difference shared by these two panels is power consumption, where TFT LCDs are known to consume more power than IPS panels. The primary reason behind this difference in power consumption is their advanced technology; IPS panels are known to adapt more advanced manufacturing processes than TFTs. 

The TFT or Thin Film Transistor display is known for its vibrant displays and ability to adjust well with black levels, IPS panels are recognized for their color accuracy and widest viewing angle. 

Bottom Line

For a business wanting to focus on LCDs, it is important to find trusted partners who promise superior quality products and timely deliveries. For a business selling LCDs, the requirement is not just limited to televisions or computers but many other accessories needed to display such products, whether online or offline. If your business requires an e-paper display facility or any other advanced LCD-related solutions, you can contact us here.

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