Digital Shelf Talkers

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Zhsunyco® brings innovation to retail communication through advanced E-Paper technology, delivering dynamic, energy-efficient, and visually engaging shelf displays that capture attention and drive sales anywhere, anytime.

Digital Shelf Talkers

What Are Shelf Talkers?

Shelf talkers are small point-of-sale displays placed on retail shelves to attract shopper attention, highlight promotions, and communicate key product details. They serve as a bridge between brands and consumers, helping influence purchase decisions directly at the shelf. Designed for flexibility across retail environments, shelf talkers come in several formats to suit a wide range of display and branding needs:

Traditional options like paper, plastic, and acrylic rely on static printed graphics, while digital shelf talkers bring a modern alternative with dynamic visuals, real-time content updates, and long-term sustainability.

Feature	Digital Shelf Talkers	Traditional Shelf Talkers (Paper / Plastic / Acrylic)
Display	Dynamic visuals and real-time updates	Static printed content
Material	E-paper, LCD, or hybrid display modules	Paper, PVC, PET, or acrylic
Customization	Instant digital adjustments	Requires reprinting for updates
Sustainability	Low power use, zero paper waste	High printing and material consumption
Durability	Long lifespan, fade-resistant	May fade or deform over time
Cost Efficiency	Higher initial setup, lower long-term cost	Lower upfront cost, frequent replacement

Experience Smart Retail with Zhsunyco® E-Paper Digital Shelf Talkers

E-paper digital shelf talkers bring a new dimension to in-store communication, blending the visual appeal of print with the intelligence of digital technology.
Constructed with electronic paper (E-Paper) and color-printed PET film, these displays combine subtle motion, depth, and color to draw attention and emphasize key selling points.
Perfect for supermarkets, stores, and branded displays, they help retailers deliver engaging, modern, and energy-efficient messaging right at the shelf.

How E-paper Digital Shelf Talker Works

E-paper digital shelf talkers operate through a refined integration of E-ink animation and printed color overlay:

The E-Paper panel is divided into programmable sections that alternate between black and white, creating motion sequences and animation effects that bring static visuals to life.

A color-printed PET overlay adds richness, branding elements, and visual depth while keeping the display clear and non-reflective.

Once combined, these layers form a lightweight, durable unit that supports multi-image transitions, wide viewing angles, and consistent visibility in any lighting condition, which all with ultra-low power consumption.

Versatile Shelf Talker Designs for Smarter Retail Displays

Zhsunyco® digital shelf talkers combine creative structure and display flexibility to adapt to any retail environment. From compact counter displays to dynamic visual layouts, each design integrates e-paper technology with modern aesthetics to enhance brand visibility and shopper engagement.

Custom Shelf Talker Design Types

Zhsunyco® offers a range of customizable physical formats to fit different retail layouts and product categories. Each type is designed for practical installation and optimal visibility across various shelf configurations.

Shelf Talker Display Styles & Visual Concepts

In addition to structure, each digital shelf talker can be customized to match your brand’s communication needs. Choose from diverse display concepts that balance product visuals, text, and animation to deliver impactful in-store storytelling.

Main Product Image Display

Text Area Highlight

Product and Text Display

Mixing Text and Animation Display

Zhsunyco® Digital Shelf Talkers: 8 Key Features and Advantages

Zhsunyco® digital shelf talkers combine advanced e-paper technology with flexible design and long-lasting performance. Designed for modern retail environments, they deliver clear, engaging, and energy-efficient communication that enhances every in-store experience.

100% Eye-catching

Dynamic black-and-white animations combined with printed color overlays highlight key promotions and capture customer attention at a glance.

Battery-Powered Operation

Completely wireless and easy to deploy. Compact button-cell batteries provide months of continuous operation, ideal for stores without access to electrical outlets.

24/7 Energy Efficiency

E-paper consumes power only when changing images, allowing round-the-clock operation with minimal energy use and low maintenance requirements.

Eye-Friendly Display

Non-emissive e-paper provides a soft, paper-like appearance with no glare or flicker. It remains comfortable to view even under strong lighting.

180° Wide Viewing Angle

The display content remains vivid and legible from any direction, ensuring consistent visibility across the store.

High Contrast, Non-Reflective Surface

Images stay sharp and readable even in bright environments, offering superior clarity compared with traditional LCD or LED signage.

Ultra-Thin, Lightweight, and Flexible

At approximately 1 mm thick, each unit is light and adaptable. It can be curved or shaped to fit creative retail fixtures while minimizing transport and installation costs.

Customizable Size and Shape

Each shelf talker can be produced in tailored dimensions, contours, and overlay colors to match specific brand or campaign requirements.

Where Digital Shelf Talkers Make an Impact

Digital shelf talkers from Zhsunyco® bring smart, energy-efficient display solutions to every corner of retail. Whether used in supermarkets, pharmacies, or fashion boutiques, they enhance product visibility, attract customers, and deliver real-time messaging right where buying decisions happen.

Supermarket Shelf Talkers

Highlight promotions, product origins, or seasonal offers with dynamic and eco-friendly e-paper displays. Perfect for fresh produce, snacks, or household aisles that demand constant attention.

Grocery Store Shelf Talkers

Help shoppers make quick purchasing decisions with clear, animated information displays. Promote new arrivals, bundle offers, or healthy options while maintaining a clean store aesthetic.

Beverage Shelf Talkers

Capture consumer interest with vibrant bottle-front signage. Ideal for juices, bottled water, energy drinks, and alcoholic beverages that rely on brand storytelling and eye-level visibility.

Shoes Store Shelf Talkers

Display discounts, product highlights, and brand campaigns directly beside footwear displays. Lightweight and cable-free, they fit seamlessly into modern retail shelves or counters.

Clothing Store Shelf Talkers

Perfect for highlighting limited editions, loyalty promotions, or outfit pairings. The ultra-thin design blends into clothing racks and retail tables without interrupting visual merchandising.

Pharmacy Shelf Talkers

Provide accurate, easy-to-read information on medical or health-related products. Ideal for over-the-counter sections where clarity, legibility, and hygiene are top priorities.

Why Partner with Zhsunyco® for E-Paper Shelf Displays

With over 12 years of E-Paper innovation and large-scale manufacturing experience, Zhsunyco® delivers professional, customizable, and energy-efficient digital shelf talkers that redefine in-store communication and product visibility.

Manufacturing Excellence

Housed in a 20,000-square-meter facility equipped with automated production lines, Zhsunyco manufactures millions of e-paper shelf talkers annually, ensuring reliable quality, consistent performance, and a stable global supply.

Competitive and Transparent Prices

Thanks to mature supply-chain management and in-house production, our pricing remains 5–10% lower than market averages while maintaining premium display performance and long product lifespan.

Fully Customizable Design

Every shelf talker can be customized in shape, size, color, and printed film layout. Whether for beverages, cosmetics, or clothing aisles, our engineering team ensures each unit perfectly fits your retail environment and branding.

Built for All Retail Environments

Zhsunyco® shelf talkers maintain excellent visibility and stability across diverse store conditions, from cold beverage fridges to standard aisles. They perform reliably under varying lighting and temperatures ranging from –25°C to 45°C.

Dedicated After-Sales Support

All digital shelf talkers come with a one-year warranty and lifetime software service. Our global team provides fast technical support to ensure worry-free operation in every market.

Ordering Process for Custom E-Paper Shelf Talkers

Our ordering process is designed to ensure precision, transparency, and efficiency at every stage. From design submission to final delivery, each step is clearly defined to provide clients with a smooth and reliable experience for every custom E-Paper Shelf Talker project.

1. Design Files

Clients provide artwork files in AI or EPS format. All image elements should be at least 300 DPI, and dimensions must be specified in millimeters to enable precise engineering and accurate quotation.

2. Animation Programming

Our team defines display zones and configures the black-and-white switching logic to achieve the required animation effects. Existing animation drafts can also be reviewed and optimized for production feasibility.

3. Size-Based Quotation

The specified size of the shelf talker determines pricing. If cost adjustments are required, the display dimensions can be modified to meet budget expectations while maintaining visual quality and overall presentation impact.

4. Sample Production

Upon quotation approval, a pre-production sample is produced within approximately 25 days. This stage allows verification of animation effects, printing precision, and overall build quality before entering full-scale manufacturing.

5. Mass Production

Once the sample has passed final inspection, mass production begins under standardized quality control procedures to ensure stable performance, consistent appearance, and long-term reliability. The typical production lead time is 45 to 60 days.

6. Global Delivery

Products are shipped worldwide by air, sea, or express courier such as DHL, UPS, or FedEx. Each unit is securely packaged with protective materials to ensure safe transport and readiness for installation upon arrival.

Digital Shelf Talkers