{"id":68933,"date":"2024-02-14T18:17:43","date_gmt":"2024-02-14T10:17:43","guid":{"rendered":"https:\/\/www.zhsunyco.com\/?p=68933"},"modified":"2026-04-21T15:52:25","modified_gmt":"2026-04-21T07:52:25","slug":"marketing-pop-definition-examples-and-tips","status":"publish","type":"post","link":"https:\/\/www.zhsunyco.com\/tr\/pazarlama-pop-tanimi-ornekler-ve-i\u0307puclari\/","title":{"rendered":"POP Pazarlama Nedir? Ak\u0131ll\u0131 Te\u015fhir Taktikleri ile Sat\u0131\u015flar\u0131 Art\u0131r\u0131n"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-introduction\">Giri\u015f<\/h2>\n\n\n\n<p>Sadece listenize yazd\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri almay\u0131 planlayarak bir markete girdi\u011finizi hayal edin. Ancak reyonlar aras\u0131nda y\u00fcr\u00fcrken, g\u00f6z\u00fcn\u00fcze \u00e7arpan parlak ve dikkat \u00e7ekici bir ekran g\u00f6r\u00fcyorsunuz. Rafta yeni bir me\u015frubat aromas\u0131 var ve \u00e7ok g\u00fczel g\u00f6r\u00fcn\u00fcyor. Hi\u00e7 d\u00fc\u015f\u00fcnmeden sepetinize at\u0131yorsunuz. \u0130\u015fte bu an POP pazarlaman\u0131n g\u00fcc\u00fcd\u00fcr. POP olarak bilinen Sat\u0131n Alma Noktas\u0131 pazarlamas\u0131, tamamen dikkatinizi \u00e7ekmek ve sizi bir sat\u0131n alma i\u015flemi yapmaya ikna etmekle ilgilidir. Bir \u015feylerin sat\u0131ld\u0131\u011f\u0131 yerde ger\u00e7ekle\u015fir. Bu, neyin iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve en \u00e7ok nerede dikkat \u00e7ekti\u011fini anlamakla ilgilidir. Ara\u015ft\u0131rmalar, POP ekranlar\u0131n\u0131 iyi bir noktaya yerle\u015ftirmenin sat\u0131\u015flar\u0131 30% oran\u0131nda art\u0131rabilece\u011fini ortaya koymu\u015ftur. Daha derine indi\u011fimizde, POP'un sadece g\u00f6r\u00fcn\u00fcm i\u00e7in olmad\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Bir \u015feyleri sat\u0131n alma \u015feklimizi de\u011fi\u015ftirmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Her koridoru daha \u00f6nce g\u00f6rmedi\u011finiz bir \u015feyi bulmak i\u00e7in bir \u015fansa d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image.webp\" alt=\"pazarlama pop\" class=\"wp-image-68935\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-point-of-purchase-and-point-of-sale\">Sat\u0131n Alma Noktas\u0131 ve Sat\u0131\u015f Noktas\u0131 nedir?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.zhsunyco.com\/tr\/satin-alma-noktasi-teshi\u0307rleri\u0307\/\">Sat\u0131n Alma Noktas\u0131 (POP)<\/a>:<\/strong> Pazarlamac\u0131lar ve ma\u011faza sahipleri, reyonlarda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz haval\u0131 vitrinler veya haftal\u0131k reklamlardaki \u00fcr\u00fcnler gibi \u00fcr\u00fcnleri ma\u011fazaya koymak i\u00e7in en iyi yeri d\u00fc\u015f\u00fcn\u00fcrler.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.zhsunyco.com\/tr\/pos-pazarlama-rehberi\u0307\/\">Sat\u0131\u015f Noktas\u0131 (POS)<\/a>:<\/strong> T\u0131pk\u0131 internet \u00fczerinden ya da bir ma\u011fazada kasada bir \u015feyler sat\u0131n ald\u0131\u011f\u0131n\u0131zda ve \u00f6deme yapt\u0131\u011f\u0131n\u0131zda oldu\u011fu gibi. POP, sat\u0131\u015flar\u0131n ve yeni \u00fcr\u00fcnlerin tan\u0131t\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilece\u011finiz kasan\u0131n etraf\u0131ndaki aland\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pop-marketing\">POP Pazarlama Nedir?<\/h2>\n\n\n\n<p>Sat\u0131n Alma Noktas\u0131 pazarlamas\u0131 olarak da adland\u0131r\u0131lan POP pazarlama, bir ma\u011fazada al\u0131\u015fveri\u015f yapanlara \u00fcr\u00fcnleri g\u00f6stermenin harika bir yoludur. Perakende sekt\u00f6r\u00fcnde \u00e7ok etkilidir. \u0130nsanlar\u0131n dikkatini \u00e7ekmek i\u00e7in tabelalar, parlak dijital ekranlar ve \u00f6zel ekranlar gibi dikkat \u00e7ekici \u015feyler kullanmakla ilgilidir. \u00d6rne\u011fin, yap\u0131lan bir ara\u015ft\u0131rma, \u00fcr\u00fcnleri ma\u011faza giri\u015finde g\u00fczel bir \u015fekilde sergilemenin, normal bir rafa koymaya k\u0131yasla sat\u0131\u015flar\u0131 30% art\u0131rd\u0131\u011f\u0131n\u0131 ortaya koymu\u015ftur.<\/p>\n\n\n\n<p>POP pazarlaman\u0131n temel amac\u0131 sadece \u00fcr\u00fcn\u00fc sergilemek de\u011fil, m\u00fc\u015fterinin sat\u0131n alma karar\u0131 verirken \u00fcr\u00fcn\u00fc hat\u0131rlamas\u0131n\u0131 sa\u011flamakt\u0131r. Bu, \u00fcr\u00fcn\u00fcn hikayesini benzersiz ve ilgin\u00e7 bir \u015fekilde payla\u015fmakla ilgilidir, b\u00f6ylece insanlar markay\u0131 hat\u0131rlar ve sad\u0131k hayranlar haline gelir. Ayr\u0131ca, dijital ekranlar eklemek insanlar\u0131n dikkatini \u00e7eker. K\u0131sacas\u0131 POP pazarlama, perakende sat\u0131\u015flar\u0131 art\u0131rmak ve m\u00fc\u015fterilerle anlaml\u0131 bir ba\u011flant\u0131 kurmak i\u00e7in g\u00f6z al\u0131c\u0131 tasar\u0131mlar ve stratejik yerle\u015ftirme kullan\u0131r ve sonu\u00e7ta m\u00fc\u015fteri sadakatine yol a\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-pop-displays\">POP Ekran\u0131 T\u00fcrleri<\/h2>\n\n\n\n<p>POP pazarlama, bukalemun gibi uyum sa\u011flama ve evrilme yetene\u011fiyle, her biri benzersiz ama\u00e7lara hizmet eden \u00e7e\u015fitli bi\u00e7imlerde kendini g\u00f6sterir. Baz\u0131 yayg\u0131n olanlar\u0131 inceleyelim <a href=\"https:\/\/www.zhsunyco.com\/tr\/pop-ekranlar\/\">POP ekran t\u00fcrleri<\/a> perakende sekt\u00f6r\u00fcne hayat veriyor:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-3.webp\" alt=\"pazarlama pop\" class=\"wp-image-68938\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-3.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-3-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-3-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-endcap-displays\">Endcap Ekranlar\u0131<\/h3>\n\n\n\n<p>U\u00e7 kapak te\u015fhirleri raflar\u0131n sonunda yer al\u0131r ve bir perakende ortam\u0131nda g\u00f6rsel olarak en dikkat \u00e7ekici yerlerden biridir. Genellikle \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnleri, s\u0131n\u0131rl\u0131 s\u00fcreli teklifleri veya sezonluk promosyonlar\u0131 sergilemek i\u00e7in kullan\u0131l\u0131rlar. M\u00fc\u015fteriler koridor k\u00f6\u015felerinde u\u00e7 kapaklar\u0131 kolayca g\u00f6rebildikleri i\u00e7in \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve bekleme s\u00fcresini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131rlar. Normal raflarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, endcap'ler konsantre te\u015fhir ve marka tan\u0131t\u0131m\u0131 i\u00e7in daha uygundur, do\u011frudan sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131r\u0131r ve s\u00fcpermarketlerde ve zincir perakende sat\u0131\u015f noktalar\u0131nda yayg\u0131n olarak kullan\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-countertop-displays\">Tezgah \u00dcst\u00fc Ekranlar<\/h3>\n\n\n\n<p>Tezgah \u00fcst\u00fc te\u015fhirler tipik olarak \u00f6deme bankolar\u0131na, hizmet bankolar\u0131na veya promosyon bankolar\u0131na yerle\u015ftirilerek \u015feker, dudak kremi, aksesuar veya seyahat boyu g\u00fcnl\u00fck ihtiya\u00e7lar gibi ani sat\u0131n al\u0131mlar\u0131 tetiklemesi muhtemel k\u00fc\u00e7\u00fck boyutlu, d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnleri sergiler. Bu te\u015fhir y\u00f6ntemi, sat\u0131n alma f\u0131rsatlar\u0131n\u0131 art\u0131rmak i\u00e7in m\u00fc\u015fterilerin kuyrukta beklerken veya \u00f6deme yaparken bekleme s\u00fcresinden yararlan\u0131r. Yap\u0131sal olarak, genellikle k\u00fc\u00e7\u00fck, a\u00e7\u0131k stil veya katmanl\u0131 tasar\u0131mlard\u0131r, \u00fcr\u00fcnleri d\u00fczenlemeyi ve de\u011fi\u015ftirmeyi kolayla\u015ft\u0131r\u0131r ve ek sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in yayg\u0131n bir y\u00f6ntemdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-pop-displays-electronic-shelf-labels\">Dijital POP Ekranlar\u0131: Elektronik Raf Etiketleri<\/h3>\n\n\n\n<p>Teknolojinin y\u00f6n verdi\u011fi bir \u00e7a\u011fda, dijital POP ekranlar\u0131 perakende inovasyonunda bir k\u00f6\u015fe ta\u015f\u0131 haline gelmi\u015ftir. <a href=\"https:\/\/www.zhsunyco.com\/tr\/elektroni\u0307k-raf-eti\u0307keti\u0307\/\">Elektronik raf etiketleri<\/a>\u00d6rne\u011fin, fiyatland\u0131rma, promosyonlar ve \u00fcr\u00fcn bilgilerini sunman\u0131n dinamik ve en iyi yolunu sunarak hem perakendeciler hem de bir bak\u0131\u015fta en son ayr\u0131nt\u0131lar\u0131 arayan m\u00fc\u015fteriler i\u00e7in paha bi\u00e7ilmez bir varl\u0131k haline getirir. Bu ekranlar, \u00f6zellikle geleneksel reyon raf\u0131ndaki \u00fcr\u00fcn\u00fc fark etmemi\u015f olabilecek m\u00fc\u015fterilerin dikkatini \u00e7ekmede etkilidir.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88310\" class=\"elementor elementor-88310\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-251d1c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"251d1c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b6c2fc\" data-id=\"8b6c2fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01dca0a elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"01dca0a\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/01\/ble.webp\" alt=\"ble\" \/><figcaption class=\"elementor-image-carousel-caption\">D\u00f6rt renkli ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/digital-shelf-tags-2.webp\" alt=\"di\u0307ji\u0307tal raf eti\u0307ketleri\u0307\" \/><figcaption class=\"elementor-image-carousel-caption\">Dijital Raf Etiketleri<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/03\/eink-banner.webp\" alt=\"E-m\u00fcrekkepli Dijital Raf Etiketleri\" \/><figcaption class=\"elementor-image-carousel-caption\">E-m\u00fcrekkepli Dijital Raf Etiketleri<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/2.4GHz-ESLs.webp\" alt=\"2.4GHz ESL&#039;ler\" \/><figcaption class=\"elementor-image-carousel-caption\">2.4GHz ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/04\/1.webp\" alt=\"ble ESL&#039;ler\" \/><figcaption class=\"elementor-image-carousel-caption\">BLE ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240315145542.webp\" alt=\"\u5fae\u4fe1\u56fe\u7247 20240315145542\" \/><figcaption class=\"elementor-image-carousel-caption\">NFC ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250430103956.webp\" alt=\"\u5fae\u4fe1\u56fe\u7247 20250430103956\" \/><figcaption class=\"elementor-image-carousel-caption\">WiFi ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/04\/ESLs-6.webp\" alt=\"ESL&#039;ler 6\" \/><figcaption class=\"elementor-image-carousel-caption\">S\u00fcpermarketlerdeki ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/03\/11111.webp\" alt=\"\u015farap ma\u011fazalar\u0131\" \/><figcaption class=\"elementor-image-carousel-caption\">ESL'ler \u015earap D\u00fckkanlar\u0131nda<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/03\/333.webp\" alt=\"eczane\" \/><figcaption class=\"elementor-image-carousel-caption\">Eczanedeki ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2022\/12\/Electronic-Shelf-Label-in-the-Warehouse.jpg\" alt=\"Depoda Elektronik Raf Etiketi\" \/><figcaption class=\"elementor-image-carousel-caption\">Depoda ESLsl<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/07\/23272d71-9942-47d2-a710-889a7f5692f4.webp\" alt=\"23272d71 9942 47d2 a710 889a7f5692f4\" \/><figcaption class=\"elementor-image-carousel-caption\">ESL'ler F\u0131r\u0131nda<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/04\/4.webp\" alt=\"Giyim Ma\u011fazalar\u0131ndaki ESL&#039;ler\" \/><figcaption class=\"elementor-image-carousel-caption\">Giyim Ma\u011fazalar\u0131ndaki ESL'ler<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/ESLs-in-the-meeting-office.webp\" alt=\"ESL&#039;ler toplant\u0131 ofisinde\" \/><figcaption class=\"elementor-image-carousel-caption\">ESL'ler toplant\u0131 ofisinde<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 \/ 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/ESLs-in-the-hospitals.webp\" alt=\"Hastanelerdeki ESL&#039;ler\" \/><figcaption class=\"elementor-image-carousel-caption\">Hastanelerdeki ESL'ler<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"9983\" class=\"elementor elementor-9983\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71580e75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71580e75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6Ijg1MzMiLCJ0b2dnbGUiOmZhbHNlfQ==\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00dccretsiz Teklif Al\u0131n<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-floor-displays\">Zemin Te\u015fhirleri<\/h3>\n\n\n\n<p>Zemin te\u015fhirleri veya zemin grafikleri, normal raflardan farkl\u0131 olarak g\u00f6ze \u00e7arpar ve dikkatinizi \u00e7eker. Yeni \u00fcr\u00fcnlerin veya sezonluk \u00fcr\u00fcnlerin kahramanlar\u0131 gibidirler, tam da g\u00f6z\u00fcn\u00fcze \u00e7arpacak ve yan\u0131ndan ge\u00e7erken ilginizi \u00e7ekecek \u015fekilde yerle\u015ftirilmi\u015flerdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dump-bin-displays\">Bo\u015faltma Kutusu Ekranlar\u0131<\/h3>\n\n\n\n<p>\u00c7\u00f6p kutusu te\u015fhirleri, genellikle toplu pazar t\u00fcketim mallar\u0131, promosyon \u00fcr\u00fcnleri veya envanter temizleme \u00fcr\u00fcnleri i\u00e7in kullan\u0131lan y\u00fcksek kapasiteli, a\u00e7\u0131k stil bir te\u015fhir y\u00f6ntemidir. Tipik olarak b\u00fcy\u00fck karton kutular, plastik kutular veya metal \u00e7er\u00e7eveler \u015feklinde olup m\u00fc\u015fterilerin \u00fcr\u00fcnlere serbest\u00e7e g\u00f6z atmas\u0131na ve se\u00e7mesine olanak tan\u0131r. Bu te\u015fhir, \u00fcr\u00fcn d\u00fczenlemesinin hassasiyetini vurgulamaz, ancak \"y\u00fcksek hacimli ve uygun fiyatl\u0131\" bir sat\u0131\u015f atmosferi yaratmaya odaklan\u0131r, bu da onu s\u00fcpermarketler ve marketler gibi yo\u011fun trafikli yerler i\u00e7in uygun hale getirir ve ge\u00e7ici sat\u0131\u015flar\u0131 etkili bir \u015fekilde art\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cardboard-displays\">Karton Ekranlar<\/h3>\n\n\n\n<p>Oluklu mukavvadan \u00fcretilen karton te\u015fhir standlar\u0131 k\u0131sa s\u00fcreli promosyonlar, yeni \u00fcr\u00fcn lansmanlar\u0131 veya tatil pazarlama kampanyalar\u0131 i\u00e7in uygun, hafif, \u00f6zelle\u015ftirilebilir ve uygun maliyetli \u00e7\u00f6z\u00fcmler sunar. Yap\u0131lar\u0131, \u00fcr\u00fcn t\u00fcrlerine g\u00f6re dik standlar, ekran ba\u015fl\u0131klar\u0131 veya ekran kutular\u0131 gibi \u00e7e\u015fitli \u015fekillerde tasarlanabilir ve g\u00f6rsel etkiyi art\u0131rmak i\u00e7in marka desenleri veya bilgileriyle tamamen bas\u0131labilir. Geri d\u00f6n\u00fc\u015f\u00fcm ve nakliye kolayl\u0131\u011f\u0131 nedeniyle karton te\u015fhir raflar\u0131, h\u0131zl\u0131 kurulum ve marka tan\u0131t\u0131m\u0131 i\u00e7in bir\u00e7ok markan\u0131n tercihi haline gelmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shelf-talkers\">Raf Konu\u015fmac\u0131lar\u0131<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.zhsunyco.com\/tr\/pop-ekranlar\/\">Raf konu\u015fmac\u0131lar\u0131<\/a> size ipu\u00e7lar\u0131 f\u0131s\u0131ldayan bir arkada\u015f gibidir. Bunlar, \u00fcr\u00fcn\u00fcn faydalar\u0131n\u0131, indirimlerini veya onlar\u0131 \u00f6zel k\u0131lan \u015feyleri g\u00f6steren k\u00fc\u00e7\u00fck etiketler veya raftaki i\u015faretlerdir. G\u00fcr\u00fclt\u00fcl\u00fc olmasalar bile, \u00f6zellikle ne istedi\u011finize dair belirli bir fikriniz olmadan sadece etrafa bak\u0131yorsan\u0131z, kararlar\u0131n\u0131z\u0131 etkileyebilirler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-2.webp\" alt=\"pazarlama pop\" class=\"wp-image-68937\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-2.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-2-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-2-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hanging-signs-or-banners\">As\u0131l\u0131 Tabelalar veya Afi\u015fler<\/h3>\n\n\n\n<p>Yukar\u0131dan a\u015fa\u011f\u0131ya bakt\u0131\u011f\u0131n\u0131zda, tabela ve afi\u015fler sizi \u00f6zel \u00fcr\u00fcnlere, f\u0131rsatlara veya ma\u011fazadaki alanlara y\u00f6nlendirmeye yard\u0131mc\u0131 olur. Bir \u015feyleri g\u00f6rmenizi sa\u011flamak ve nereye gidece\u011finizi g\u00f6stermek konusunda \u00e7ok ba\u015far\u0131l\u0131d\u0131rlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-robotic-pop-displays\">Robotik POP Ekranlar\u0131<\/h3>\n\n\n\n<p>Gelecekte baz\u0131 ma\u011fazalar sizinle konu\u015fabilen ve etkile\u015fime girebilen robotik ekranlar kullanacak. Bu harika ara\u00e7lar bir \u015feyler bulman\u0131za, ne alaca\u011f\u0131n\u0131za karar vermenize ya da al\u0131\u015fveri\u015f yaparken e\u011flenmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>\u0130ster klasik ister en yeni teknolojiye sahip olsun, her t\u00fcr sat\u0131n alma noktas\u0131 ekran\u0131, ma\u011fazalar\u0131 daha ilgi \u00e7ekici hale getirmede \u00f6nemlidir. Sergilenen \u00fcr\u00fcnler orada \u00f6ylece durmak yerine sizinle konu\u015fur, dikkatinizi \u00e7eker ve sizi heyecanland\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-key-benefits-of-pop-marketing\">POP Pazarlaman\u0131n Temel Faydalar\u0131 Nelerdir?<\/h2>\n\n\n\n<p>POP pazarlaman\u0131n \u00f6z\u00fc, say\u0131s\u0131z i\u015fletmenin pazarlama stratejisinde temel bir unsur olarak hizmet veren \u00e7ok say\u0131da faydas\u0131yla ortaya \u00e7\u0131k\u0131yor. \u0130\u015fte POP pazarlamadan yararlanman\u0131n temel avantajlar\u0131na daha yak\u0131ndan bir bak\u0131\u015f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhancing-brand-awareness\">Marka Bilinirli\u011finin Art\u0131r\u0131lmas\u0131<\/h3>\n\n\n\n<p>POP pazarlama bir \u015feyler satmaktan \u00e7ok daha fazlas\u0131d\u0131r, bir hikaye payla\u015fmakla ilgilidir. M\u00fc\u015fteriler ma\u011fazalarda haval\u0131 ve yarat\u0131c\u0131 te\u015fhirler g\u00f6rd\u00fcklerinde daha fazla sat\u0131n alma iste\u011fi duyarlar ve markay\u0131 daha \u00e7ok severler. \u00dcr\u00fcnleri s\u00fcsl\u00fc bir \u015fekilde sunma yetene\u011fi, normal bir al\u0131\u015fveri\u015f gezisini daha unutulmaz hale getirebilir ve insanlar\u0131n markaya daha ba\u011fl\u0131 hissetmelerini sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-visual-appeal-factor\">G\u00f6rsel \u00c7ekicilik Fakt\u00f6r\u00fc<\/h3>\n\n\n\n<p>Hepimiz g\u00fczel resimlere bakmaktan ho\u015flan\u0131r\u0131z ve POP pazarlama da bununla ilgilidir. Parlak ve ilgin\u00e7 bir ekran, birisinin durup ona bakmas\u0131n\u0131 sa\u011flayabilir. POP ekranlar\u0131 g\u00f6z al\u0131c\u0131 olacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. Parlak renkler kullan\u0131rlar ve \u00fcr\u00fcnleri ma\u011fazada \u00f6ne \u00e7\u0131karacak \u015fekilde yerle\u015ftirilirler. Bu, m\u00fc\u015fterilerin dikkatini \u00e7ekmeye ve \u00fcr\u00fcnlerin daha \u00e7ekici g\u00f6r\u00fcnmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-encouraging-impulse-purchases\">Ani Sat\u0131n Al\u0131mlar\u0131n Te\u015fvik Edilmesi<\/h3>\n\n\n\n<p>POP pazarlaman\u0131n iyi bir yan\u0131, insanlar\u0131n bir \u015feyleri an\u0131nda sat\u0131n almas\u0131n\u0131 sa\u011flamas\u0131d\u0131r. Pazarlamac\u0131lar, \u00fcr\u00fcnleri kasan\u0131n ya da reyonun sonu gibi h\u0131zl\u0131 karar verebilecekleri yerlere koyarak insanlar\u0131n an\u0131nda bir \u015feyler sat\u0131n almas\u0131n\u0131 sa\u011flayabilir. Bu da insanlar\u0131n al\u0131\u015fveri\u015f sepetlerine genellikle daha fazla \u015fey ekledikleri anlam\u0131na gelir, bu da sat\u0131n alma i\u015flemlerinin daha pahal\u0131ya mal olmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-effective-advertising-solution-pop-marketing\">Uygun Maliyetli Reklam \u00c7\u00f6z\u00fcm\u00fc: POP Pazarlama<\/h3>\n\n\n\n<p>TV, radyo veya online al\u0131\u015fveri\u015fte reklam i\u00e7in harcanan parayla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda POP pazarlama daha uygun fiyatl\u0131 bir se\u00e7imdir. POP ekranlar\u0131 sat\u0131n almak daha fazla sat\u0131\u015f yap\u0131lmas\u0131na ve markan\u0131n \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olabilir, bu da i\u015fletme i\u00e7in iyidir. Bir \u015firket pazarlama paras\u0131ndan daha fazlas\u0131n\u0131 elde etmek istiyorsa, POP pazarlama, ilgili \u00fcr\u00fcnleri sat\u0131n almaya haz\u0131r olduklar\u0131nda insanlara ula\u015fman\u0131n kolay ve etkili bir yoludur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/10.2-inch-1.webp\" alt=\"di\u0307ji\u0307tal pop ekranlar\" class=\"wp-image-89778\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/10.2-inch-1.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/10.2-inch-1-16x12.webp 16w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/10.2-inch-1-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2025\/05\/10.2-inch-1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maximizing-product-exposure\">\u00dcr\u00fcn Te\u015fhirini En \u00dcst D\u00fczeye \u00c7\u0131karma<\/h3>\n\n\n\n<p>Perakendecilikte \u00f6ne \u00e7\u0131kmak \u00f6nemlidir. POP pazarlama, \u00fcr\u00fcnleri fark edilir k\u0131lar ve m\u00fc\u015fterilere unutulmaz bir deneyim ya\u015fat\u0131r. Pazarlamac\u0131lar, perakende ma\u011fazalar\u0131nda duyular\u0131 harekete ge\u00e7iren ekranlar kullanarak \u00fcr\u00fcnlerini g\u00f6sterebilirler. Bu, \u00fcr\u00fcn\u00fc g\u00f6sterir ve m\u00fc\u015fterilere neden \u00f6zel oldu\u011funu anlat\u0131r. Al\u0131\u015fveri\u015f deneyimlerini daha iyi hale getirir ve marka hakk\u0131nda iyi hissetmelerini sa\u011flar.<\/p>\n\n\n\n<p>POP pazarlama hakk\u0131nda bilgi edinmeye ba\u015flad\u0131\u011f\u0131n\u0131zda, bunun sadece \u00fcr\u00fcnlerinizi nereye yerle\u015ftirdi\u011finizle ilgili olmad\u0131\u011f\u0131n\u0131 fark edersiniz. \u00dcr\u00fcnlerin sadece g\u00f6r\u00fcld\u00fc\u011f\u00fc de\u011fil, ayn\u0131 zamanda duygusal olarak da hissedildi\u011fi bir yer yaratmak. Bu, \u015firketlerin insanlarla konu\u015fmas\u0131na ve onlar\u0131 bir ama\u00e7 ve yarat\u0131c\u0131l\u0131k kombinasyonuyla sat\u0131n almaya ikna etmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-successful-pop-marketing-campaigns\">Ba\u015far\u0131l\u0131 POP Pazarlama Kampanyalar\u0131na \u00d6rnekler<\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 pazarlama kay\u0131tlar\u0131nda, harika POP pazarlama \u00f6rnekleri vard\u0131r. Bu \u00f6rnekler m\u00fc\u015fterilerin dikkatini \u00e7ekmi\u015ftir. Ayr\u0131ca harika fikirler ve sonu\u00e7lar bekliyorlar. \u0130\u015fte baz\u0131 etkileyici kampanyalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coca-Cola'n\u0131n Dijital G\u00f6r\u00fcnt\u00fcleme \u00dcniteleri<\/strong>: Coca-Cola s\u00fcper haval\u0131 \u00fcr\u00fcnleriyle dikkatinizi nas\u0131l \u00e7ekece\u011fini biliyor <strong><a href=\"https:\/\/www.zhsunyco.com\/tr\/di\u0307ji\u0307tal-fi\u0307yat-eti\u0307keti\u0307-ureti\u0307ci\u0307si\u0307\/\">di\u0307ji\u0307tal fi\u0307yat eti\u0307ketleri\u0307<\/a><\/strong> ve <strong>ba\u011f\u0131ms\u0131z ekranlar<\/strong> tam da sat\u0131n ald\u0131\u011f\u0131n\u0131z yerde. Bu ekranlar sadece ikonik markalar\u0131yla ak\u0131lda kal\u0131c\u0131 olmakla kalm\u0131yor, ayn\u0131 zamanda i\u00e7eceklerini ak\u0131ll\u0131ca sergileyerek hareket halindeyken bir tane almak istemenizi sa\u011fl\u0131yor. Onlar\u0131 fark etmeden ge\u00e7ip gitmek \u00e7ok zor.<\/li>\n\n\n\n<li><strong>Target'\u0131n Tatil POP Te\u015fhirleri<\/strong>: Target, \u00f6zel POP vitrinleriyle ma\u011fazalar\u0131n\u0131 tatil temal\u0131 bir cennete d\u00f6n\u00fc\u015ft\u00fcrerek tatil i\u00e7in her \u015feyi yap\u0131yor. Bu vitrinler tamamen sizi tatil ruhuna sokmak ve g\u00f6z\u00fcn\u00fcze \u00e7arpan bir \u015feyi almak istemenizi sa\u011flamakla ilgilidir. Bu, al\u0131\u015fveri\u015fi tatil e\u011flencesinin bir par\u00e7as\u0131 gibi hissettirmenin ve ma\u011faza genelinde sat\u0131\u015flar\u0131 art\u0131rman\u0131n ak\u0131ll\u0131ca bir yoludur. Bu kampanyalar, POP pazarlamas\u0131nda yarat\u0131c\u0131l\u0131\u011f\u0131n ve ak\u0131ll\u0131 yerle\u015ftirmenin sat\u0131\u015f rakamlar\u0131n\u0131 art\u0131rmaktan daha fazlas\u0131n\u0131 nas\u0131l yapabilece\u011finin en iyi \u00f6rnekleridir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pop-vs-pos-marketing-which-is-right-for-you\">POP vs POS Pazarlama: Hangisi Sizin \u0130\u00e7in Do\u011fru?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.zhsunyco.com\/tr\/perakende-basarisi-i\u0307ci\u0307n-pop-vs-pos\/\">POP pazarlama ve POS pazarlama<\/a> ilk ba\u015fta ayn\u0131 g\u00f6r\u00fcnebilir. Ancak, birinin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 zamanlara bakarlar. POS pazarlamas\u0131, bir \u015fey sat\u0131n almaya karar verdi\u011finiz anla ilgilidir. \u0130nsanlar\u0131n kasada bir \u015feyleri daha kolay sat\u0131n almas\u0131na yard\u0131mc\u0131 olur, iyi f\u0131rsatlar g\u00f6sterir ve insanlardan sadakat programlar\u0131na kat\u0131lmalar\u0131n\u0131 ister. Bu b\u00fcy\u00fck bir and\u0131r \u00e7\u00fcnk\u00fc bir \u015feyi sat\u0131n almak isteyip istemedi\u011finize karar verdi\u011finiz and\u0131r. Do\u011fru konu\u015fmay\u0131 yapmak b\u00fcy\u00fck bir fark yaratabilir.<\/p>\n\n\n\n<p>Ancak POP pazarlama daha fazla ki\u015fiyle ba\u011flant\u0131 kurmay\u0131 ama\u00e7lar. Fiziksel bir ma\u011fazada veya \u00e7evrimi\u00e7i olabilir. \u0130nsanlarla \u00e7e\u015fitli zamanlarda al\u0131\u015fveri\u015f yaparken ba\u011flant\u0131 kurmay\u0131 ama\u00e7lar. Sadece sat\u0131\u015f yapmaktan daha fazlas\u0131d\u0131r. Bu, insanlar\u0131n al\u0131\u015fveri\u015fe gittiklerinde ne sat\u0131n alacaklar\u0131n\u0131 se\u00e7melerine yard\u0131mc\u0131 olmakla ilgilidir.<\/p>\n\n\n\n<p>POP mu yoksa POS pazarlama m\u0131 kullanman\u0131z gerekti\u011fine karar vermek ne yapmak istedi\u011finize, kiminle konu\u015ftu\u011funuza ve m\u00fc\u015fterilerinizin ne yapmas\u0131n\u0131 istedi\u011finize ba\u011fl\u0131d\u0131r. Hem POP hem de POS'u kullanmak iyi bir fikirdir. <a href=\"https:\/\/www.zhsunyco.com\/tr\/pos-pazarlama-rehberi\u0307\/\">POS pazarlama<\/a> ayn\u0131 anda. Bu, insanlar\u0131n se\u00e7im yapmas\u0131na ve daha fazla sat\u0131n almas\u0131na yard\u0131mc\u0131 olan iyi bir plan.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Aspect<\/td><td>POP Pazarlama<\/td><td>POS Pazarlama<\/td><\/tr><tr><td>Odaklanma<\/td><td>Geni\u015f al\u0131\u015fveri\u015f ortam\u0131<\/td><td>\u0130\u015flem noktas\u0131<\/td><\/tr><tr><td>Hedef<\/td><td>Al\u0131\u015fveri\u015f yolculu\u011funun ba\u015flar\u0131nda<\/td><td>Son sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirin<\/td><\/tr><tr><td>Taktikler<\/td><td>Ma\u011faza i\u00e7i te\u015fhirler, \u00e7evrimi\u00e7i reklamlar<\/td><td>\u00d6deme s\u0131ras\u0131nda teklifler, sadakat programlar\u0131<\/td><\/tr><tr><td>Ni\u015fanl\u0131l\u0131k<\/td><td>\u00d6deme noktas\u0131nda<\/td><td>Son sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirin<\/td><\/tr><tr><td>\u0130\u00e7in \u0130deal<\/td><td>Erken al\u0131\u015fveri\u015f davran\u0131\u015f\u0131n\u0131 etkileme<\/td><td>Sat\u0131\u015flar\u0131 ve m\u00fc\u015fteriyi elde tutmay\u0131 art\u0131rma<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-5.webp\" alt=\"pazarlama pop\" class=\"wp-image-68940\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-5.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-5-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/02\/image-5-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-navigating-the-do-s-and-don-ts-of-pop-marketing\">POP Pazarlamada Yap\u0131lmas\u0131 ve Yap\u0131lmamas\u0131 Gerekenler<\/h2>\n\n\n\n<p>POP pazarlamas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in \u015firketlerin bunu nas\u0131l yapacaklar\u0131 konusunda ak\u0131ll\u0131 davranmalar\u0131 gerekir. \u0130\u015fte yapman\u0131z gereken baz\u0131 iyi \u015feyler ve ka\u00e7\u0131nman\u0131z gereken baz\u0131 hatalar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-good-things-to-do-in-pop-marketing\">POP Pazarlamada Yap\u0131lacak \u0130yi \u015eeyler:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kime Satt\u0131\u011f\u0131n\u0131z\u0131 Bilin:<\/strong> POP ekranlar\u0131n\u0131z\u0131 ve mesajlar\u0131n\u0131z\u0131 \u00fcr\u00fcnlerinizi sat\u0131n almas\u0131n\u0131 istedi\u011finiz ki\u015filere uygun hale getirin. Bir \u015feyleri ki\u015fisel hissettirdi\u011finizde, insanlar\u0131n dikkat etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/li>\n\n\n\n<li><strong>Basit ve A\u00e7\u0131k Tutun:<\/strong> Yarat\u0131c\u0131 olmak iyidir, ancak i\u015fleri kafa kar\u0131\u015ft\u0131r\u0131c\u0131 hale getirmeyin. Ekranlar\u0131n\u0131z meram\u0131n\u0131z\u0131 h\u0131zl\u0131 ve net bir \u015fekilde anlatmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Teknolojiyi Kullan\u0131n:<\/strong> POP ekranlar\u0131n\u0131za QR kodlar\u0131 veya e\u011flenceli dokunmatik ekranlar gibi haval\u0131 teknolojik \u00f6\u011feler ekleyin. Bu, al\u0131\u015fveri\u015fi daha ilgin\u00e7 hale getirir ve m\u00fc\u015fterilere ekstra bilgi verebilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mistakes-to-steer-clear-of-pop-marketing\">POP Pazarlamada Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Hatalar:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7ok Me\u015fgul Etmeyin:<\/strong> \u00c7ok fazla \u015fey olmas\u0131 veya \u00e7ok fazla mesaj olmas\u0131, m\u00fc\u015fterilerin kendilerini kaybolmu\u015f hissetmelerine neden olabilir. Tek bir ana fikre ba\u011fl\u0131 kal\u0131n.<\/li>\n\n\n\n<li><strong>\u0130nsanlar\u0131n Nas\u0131l Al\u0131\u015fveri\u015f Yapt\u0131\u011f\u0131n\u0131 Unutmay\u0131n:<\/strong> Ekranlar\u0131n\u0131z\u0131 nereye koyaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130nsanlar\u0131n ma\u011fazada nas\u0131l hareket ettiklerine veya bir web sitesine nas\u0131l bakt\u0131klar\u0131na engel olmadan uymal\u0131d\u0131rlar.<\/li>\n\n\n\n<li><strong>Daima Ol <\/strong><strong>Haz\u0131r<\/strong><strong> Bir \u015feyleri de\u011fi\u015ftirmek i\u00e7in: <\/strong>\u0130\u015fleri yapman\u0131n tek bir yoluna ba\u011fl\u0131 kalmay\u0131n. Yeni fikirler deneyin ve en iyi neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn. Bazen bir kez i\u015fe yarayan bir strateji tekrar i\u015fe yaramayabilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Sonu\u00e7<\/h2>\n\n\n\n<p>POP pazarlama \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc insanlar\u0131 tam da ne alacaklar\u0131na karar verirken bir \u015feyler sat\u0131n almaya ikna etmeye yard\u0131mc\u0131 olur. M\u00fc\u015fterilerin dikkatini \u00e7ekmek isteyen pazarlamac\u0131lar i\u00e7in, \u00f6zellikle de \u00e7ok say\u0131da ma\u011faza oldu\u011funda ve dikkatlerini \u00e7ekmek i\u00e7in fazla zaman olmad\u0131\u011f\u0131nda, bu b\u00fcy\u00fck bir meseledir. POP pazarlamas\u0131nda daha iyi olman\u0131za yard\u0131mc\u0131 olacak \u00e7ok fazla bilgi birikimine sahip birini ar\u0131yorsan\u0131z, <strong><a href=\"https:\/\/www.zhsunyco.com\/tr\/bize-ulasin\/\">Zhsunyco<\/a><\/strong> sizin i\u00e7in burada. Biz \u00fczerinde var <strong>8 y\u0131ll\u0131k deneyim<\/strong> gibi haval\u0131 dijital ekranlarla \u00e7al\u0131\u015fmak <strong>farkl\u0131 \u015feyler g\u00f6sterebilen raf ekranlar\u0131 ve de\u011fi\u015febilen dijital fiyat etiketleri<\/strong>. Ma\u011fazalar\u0131n POP pazarlamas\u0131nda daha iyi bir i\u015f \u00e7\u0131karmas\u0131na yard\u0131mc\u0131 olmak istiyoruz.<\/p>\n\n\n\t\t<div data-elementor-type=\"widget\" data-elementor-id=\"9983\" class=\"elementor elementor-9983\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71580e75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71580e75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6Ijg1MzMiLCJ0b2dnbGUiOmZhbHNlfQ==\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00dccretsiz Teklif Al\u0131n<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Giri\u015f Sadece listenize yazd\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri almay\u0131 planlayarak bir markete girdi\u011finizi hayal edin. Ancak reyonlar aras\u0131nda y\u00fcr\u00fcrken, g\u00f6z\u00fcn\u00fcze \u00e7arpan parlak ve dikkat \u00e7ekici bir ekran g\u00f6r\u00fcyorsunuz. Rafta yeni bir me\u015frubat aromas\u0131 var ve \u00e7ok g\u00fczel g\u00f6r\u00fcn\u00fcyor. Hi\u00e7 d\u00fc\u015f\u00fcnmeden sepetinize at\u0131yorsunuz. [...]<\/p>","protected":false},"author":1,"featured_media":68938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-68933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>POP Marketing 101: Make Your Products Stand Out and Sell More<\/title>\n<meta name=\"description\" content=\"New to POP marketing? 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