{"id":12671,"date":"2023-05-29T17:24:34","date_gmt":"2023-05-29T09:24:34","guid":{"rendered":"https:\/\/www.zhsunyco.com\/?p=12671"},"modified":"2025-05-12T11:22:12","modified_gmt":"2025-05-12T03:22:12","slug":"what-is-an-electronic-shelf-label","status":"publish","type":"post","link":"https:\/\/www.zhsunyco.com\/ro\/ce-este-o-eticheta-electronica-de-raft\/","title":{"rendered":"Ce este o etichet\u0103 electronic\u0103 de raft"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-electronic-shelf-label\">Etichet\u0103 electronic\u0103 de raft<\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce tehnologia continu\u0103 s\u0103 se r\u0103sp\u00e2ndeasc\u0103 \u00een \u00eentreaga lume, fiecare industrie se adapteaz\u0103 la noi procese \u0219i fluxuri de lucru. Un domeniu major care implementeaz\u0103 sisteme digitale este sectorul comer\u021bului cu am\u0103nuntul. Chiar dac\u0103 etichetele de pre\u021b tradi\u021bionale din h\u00e2rtie sunt \u00eenc\u0103 utilizate \u00een mod obi\u0219nuit, majoritatea afacerilor cu am\u0103nuntul din \u021b\u0103rile dezvoltate \u00eencep s\u0103 adopte <strong>etichete electronice de pre\u021b<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"250\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/Adidas-and-NESCAFE-Electronic-Shelf-Labels-3.png\" alt=\"Etichete electronice pentru rafturi Adidas \u0219i NESCAFE \" class=\"wp-image-12690\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Dar ce este mai exact un <strong>etichet\u0103 electronic\u0103 de raft<\/strong> (ESL pe scurt)? \u0218i cum func\u021bioneaz\u0103? Acestea \u0219i multe alte \u00eentreb\u0103ri vor primi r\u0103spuns \u00een aceast\u0103 postare.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-electronic-shelf-label\">Ce este o etichet\u0103 electronic\u0103 de raft<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/An-Electronic-Shelf-Label.png\" alt=\"O etichet\u0103 electronic\u0103 de raft\" class=\"wp-image-12688\" style=\"object-fit:cover;width:512px;height:384px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/An-Electronic-Shelf-Label.png 800w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/An-Electronic-Shelf-Label-150x150.png 150w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/An-Electronic-Shelf-Label-600x600.png 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/An-Electronic-Shelf-Label-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><strong>Etichete electronice pentru rafturi<\/strong> sunt cunoscute sub multe nume, inclusiv <strong>etichet\u0103 de pre\u021b digital\u0103<\/strong>, <strong>etichet\u0103 electronic\u0103 de pre\u021b<\/strong>, <strong>afi\u0219are digital\u0103 a pre\u021burilor<\/strong>, <strong>etichet\u0103 electronic\u0103 de pre\u021b<\/strong>, \u0219i <strong>etichet\u0103 digital\u0103 de pre\u021b<\/strong>. Pe scurt, este un mic afi\u0219aj pe h\u00e2rtie electronic\u0103 utilizat de magazinele cu am\u0103nuntul pentru a afi\u0219a pre\u021burile produselor \u0219i, \u00een unele cazuri, caracteristicile acestora.<\/p>\n\n\n\n<p>Afi\u0219ajul e-paper permite ca pre\u021burile \u0219i caracteristicile produselor s\u0103 fie modificate de la distan\u021b\u0103. Acest lucru \u00eenseamn\u0103 c\u0103 managementul poate modifica informa\u021biile afi\u0219ate pe rafturi f\u0103r\u0103 a trece prin fiecare raft. S-au dus vremurile \u00een care lucr\u0103torii trebuiau s\u0103 schimbe manual etichetele de pre\u021b din h\u00e2rtie.<\/p>\n\n\n\n<p>De obicei, un <a href=\"https:\/\/www.zhsunyco.com\/ro\/sistem-electronic-de-etichetare-a-rafturilor\/\">sistem electronic de etichetare a rafturilor<\/a> este ata\u0219at la marginea din fa\u021b\u0103 a rafturilor de v\u00e2nzare cu am\u0103nuntul pentru ca clien\u021bii s\u0103 poat\u0103 arunca o privire u\u0219oar\u0103 asupra pre\u021bului \u0219i caracteristicilor produselor din magazin. Acest lucru elibereaz\u0103 angaja\u021bii pentru a se concentra asupra activit\u0103\u021bilor care vor face afacerea profitabil\u0103, cum ar fi serviciile pentru clien\u021bi \u0219i asisten\u021ba tehnic\u0103.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-development-of-electronic-shelf-labels\">Dezvoltarea etichetelor electronice pentru rafturi<\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce lumea devine din ce \u00een ce mai digital\u0103 pe zi ce trece, a existat o dezvoltare frecvent\u0103 a <strong>etichetare electronic\u0103 pe rafturi<\/strong> sector. Pe scurt, s\u0103 explor\u0103m cele 4 genera\u021bii de baz\u0103 din <strong>Etichete ESL<\/strong> dezvoltare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primul produs de etichet\u0103 electronic\u0103 de pre\u021b: Aceast\u0103 genera\u021bie a fost perioada de tranzi\u021bie \u00eentre etichetele de pre\u021b tradi\u021bionale din h\u00e2rtie \u0219i <strong>Pre\u021buri ESL<\/strong>. \u00cen aceast\u0103 perioad\u0103 au fost efectuate mai multe \u00eencerc\u0103ri pentru a facilita gestionarea \u0219i responsabilitatea magazinelor cu am\u0103nuntul. Dup\u0103 mai multe \u00eencerc\u0103ri, a fost realizat\u0103 prima descoperire, de unde \u0219i prima genera\u021bie.<\/li>\n\n\n\n<li>Prima genera\u021bie: Aceast\u0103 genera\u021bie a utilizat LCD \u0219i comunicarea prin infraro\u0219u. \u00cen aceast\u0103 epoc\u0103, informa\u021biile despre produse erau afi\u0219ate prin intermediul principiilor <a href=\"https:\/\/byjus.com\/chemistry\/infrared-spectroscopy\/\">spectru infraro\u0219u difuz<\/a>, \u00een partea din fa\u021b\u0103 a rafturilor LCD din magazinele de v\u00e2nzare cu am\u0103nuntul. Dar LCD-urile au nevoie de energie constant\u0103 pentru a continua s\u0103 afi\u0219eze informa\u021biile, a\u0219a c\u0103 a trebuit s\u0103 se fac\u0103 mai mult\u0103 dezvoltare, de unde \u0219i a doua genera\u021bie.<\/li>\n\n\n\n<li>A doua genera\u021bie: Aceast\u0103 genera\u021bie a utilizat e-paper \u0219i comunicarea prin infraro\u0219u sau radio. \u00cen timpul acestei epoci, <strong>etichete electronice de raft<\/strong> au fost echipate cu tehnologia h\u00e2rtiei electronice (e-paper), conectate la Wi-Fi, 2,4 GHz sau alte tehnologii de radiocomunica\u021bii brevetate. Fiecare particul\u0103 de pigment din e-paper este programat\u0103 \u0219i \u00eenc\u0103rcat\u0103 electronic pentru a afi\u0219a o culoare diferit\u0103, care formeaz\u0103 informa\u021biile despre produs afi\u0219ate.<\/li>\n\n\n\n<li>A treia genera\u021bie: Aceast\u0103 genera\u021bie a utilizat planograme \u0219i picking. Datorit\u0103 dezvolt\u0103rilor genera\u021biei anterioare \u0219i a tehnologiei de geo-localizare, gestionarea magazinului poate fi realizat\u0103 oriunde. Conectivitatea tehnologiei etichetelor electronice de raft la sistemul de gestionare a magazinului permite angaja\u021bilor s\u0103 monitorizeze fiecare v\u00e2nzare \u0219i ofer\u0103 cump\u0103r\u0103torilor acces u\u0219or la \u00eentregul magazin.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-principles-of-electronic-price-labels\">Principiile de func\u021bionare ale etichetelor electronice de pre\u021b<\/h2>\n\n\n\n<p>\u00cen timp ce <a href=\"https:\/\/www.zhsunyco.com\/ro\/lista-producatorilor-de-etichete-de-pret-digitale\/\">produc\u0103tor de etichete de pre\u021b digitale<\/a> ingineri expert construc\u021bia de <strong>etichete electronice<\/strong>, sistemul este destul de u\u0219or de utilizat. Etichetele sunt integrate cu software-ul ERP sau POS al magazinului cu am\u0103nuntul, care este adesea gestionat printr-un centru de comand\u0103 centralizat. Acest lucru v\u0103 permite s\u0103 v\u0103 controla\u021bi pre\u021burile dintr-un singur punct.<\/p>\n\n\n\n<p>Odat\u0103 f\u0103cut acest lucru, fiecare modificare de pre\u021b efectuat\u0103 \u00een sistemul ERP sau POS se va reflecta automat \u00een <strong>etichete electronice de pre\u021b<\/strong> pe raft. Astfel, pute\u021bi fi siguri c\u0103 pre\u021burile produselor dvs. sunt corecte \u0219i actualizate.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-esl-shelf-labels\">Tipuri de etichete de raft ESL<\/h2>\n\n\n\n<p>Acestea sunt cele 5 tipuri de baz\u0103 de <strong>Etichete ESL<\/strong>, iar acestea sunt clasificate pe baza conectivit\u0103\u021bii lor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etichete de pre\u021b NFC: Acest tip de <strong>etichete electronice de raft<\/strong> func\u021bioneaz\u0103 prin introducerea unui cititor NFC \u00eentr-un dispozitiv mobil, care este apoi \u00eendreptat spre etichet\u0103 pentru a gestiona afi\u0219area acesteia. NFC <strong>etichete pentru rafturi electronice<\/strong> utilizeaz\u0103 o surs\u0103 de alimentare f\u0103r\u0103 fir, care ajut\u0103 la men\u021binerea conexiunii \u0219i a afi\u0219ajului pentru o perioad\u0103 lung\u0103 de timp, f\u0103r\u0103 a fi nevoie s\u0103 conecta\u021bi bateria.<\/li>\n\n\n\n<li>Etichet\u0103 electronic\u0103 de raft Wi-Fi: Acest <strong>etichet\u0103 digital\u0103 pentru raft<\/strong> utilizeaz\u0103 Wi-Fi pentru conectivitate, av\u00e2nd capacitatea de a func\u021biona pe o distan\u021b\u0103 mare. Chiar dac\u0103 distan\u021ba de <strong>Etichet\u0103 ESL<\/strong> conectarea software-ului la ERP-ul sau POS-ul magazinului este situat\u0103 la mare distan\u021b\u0103, aceast\u0103 etichet\u0103 de raft Wi-Fi poate func\u021biona.<\/li>\n\n\n\n<li>Etichet\u0103 electronic\u0103 de raft Bluetooth: Aceasta este similar\u0103 cu eticheta electronic\u0103 de raft Wi-Fi, dar utilizeaz\u0103 Bluetooth pentru conectivitate. Aceasta permite transferul de imagini pe eticheta produsului prin salvarea acestora pe serverul cloud. Imaginile cu informa\u021bii despre produs sunt apoi transferate pe etichetele de raft.<\/li>\n\n\n\n<li>Afi\u0219aj 2.4G ESL: Acesta este un ecran foarte fiabil <strong>Etichet\u0103 electronic\u0103 de raft ESL<\/strong> pentru actualiz\u0103ri ale pre\u021burilor \u00een timp real. Este un sistem wireless \u0219i super-eficient <a href=\"https:\/\/www.zhsunyco.com\/ro\/\">solu\u021bie electronic\u0103 pentru etichete de raft<\/a> utilizat pentru transmiterea datelor \u00een magazinele cu am\u0103nuntul cu servere \u0219i dispozitive care nu sunt foarte \u00eendep\u0103rtate. Acest tip de <strong>Etichet\u0103 ESL<\/strong> este, de asemenea, capabil s\u0103 opreasc\u0103 \u00eentreruperea \u0219i poate permite transferul liber de date.<\/li>\n\n\n\n<li>Afi\u0219aj ESL 433Mhz: Acest tip de <strong>etichete digitale pentru rafturi<\/strong> este utilizat \u00een combina\u021bie cu sistemele POS, ERP, CRM \u0219i MCR ale diferitelor unit\u0103\u021bi. Acestea suport\u0103 modificarea imediat\u0103 a pre\u021burilor \u0219i transmiterea informa\u021biilor codurilor de bare. Magazinele de v\u00e2nzare cu am\u0103nuntul utilizeaz\u0103 acest sistem pentru un control eficient al pre\u021burilor \u0219i pentru a oferi clien\u021bilor op\u021biuni de plat\u0103 f\u0103r\u0103 stres.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparison-between-electronic-shelf-labels-and-traditional-paper-price-label\">Compara\u021bie \u00eentre etichetele electronice de raft \u0219i eticheta tradi\u021bional\u0103 de pre\u021b din h\u00e2rtie<\/h2>\n\n\n\n<p>Etichetele electronice de raft \u0219i etichetele de pre\u021b tradi\u021bionale de h\u00e2rtie au diferen\u021be semnificative, care le diferen\u021biaz\u0103 \u00een ceea ce prive\u0219te func\u021bionalitatea \u0219i eficien\u021ba.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acurate\u021bea stabilirii pre\u021burilor: <strong>Etichete electronice pentru marginile rafturilor<\/strong> ofer\u0103 actualiz\u0103ri ale pre\u021burilor \u00een timp real \u0219i control centralizat, ceea ce garanteaz\u0103 pre\u021buri exacte pe toate rafturile. Pe de alt\u0103 parte, etichetele de pre\u021b tradi\u021bionale pe h\u00e2rtie necesit\u0103 actualiz\u0103ri manuale, care sunt predispuse la erori umane.<\/li>\n\n\n\n<li>Eficien\u021b\u0103 \u0219i economie de timp: <strong>Afi\u0219are digital\u0103 a pre\u021burilor<\/strong> automatizarea procesului de gestionare a pre\u021burilor \u00eentr-un timp scurt. Pe de alt\u0103 parte, etichetele de pre\u021b tradi\u021bionale pe h\u00e2rtie necesit\u0103 mai mult personal \u0219i mai mult timp din cauza sarcinii intensive de schimbare a etichetelor de pre\u021b.<\/li>\n\n\n\n<li>Stabilirea dinamic\u0103 a pre\u021burilor: <strong>Etichete de pre\u021b digitale<\/strong> permit strategii dinamice de stabilire a pre\u021burilor \u0219i ajustarea rapid\u0103 a informa\u021biilor despre produse pentru promo\u021bii, reduceri sau fluctua\u021bii ale cererii. \u00cen schimb, etichetele de pre\u021b tradi\u021bionale pe h\u00e2rtie nu dispun de aceast\u0103 flexibilitate \u0219i necesit\u0103 mai mult timp \u0219i resurse pentru a efectua modific\u0103ri de pre\u021b.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-using-electronic-shelf-labels\">Beneficiile utiliz\u0103rii etichetelor electronice pentru rafturi<\/h2>\n\n\n\n<p><strong>Etichete de pre\u021b digitale<\/strong> nu numai c\u0103 ajut\u0103 la eficientizarea procesului de stabilire a pre\u021burilor \u00een magazin, dar ofer\u0103 \u0219i unele <a href=\"https:\/\/spryker.com\/blog\/benefits-of-electronic-shelf-labels\/\">beneficii suplimentare<\/a> cum ar fi mai pu\u021bin\u0103 for\u021b\u0103 de munc\u0103, marketing dinamic \u0219i eficien\u021b\u0103 opera\u021bional\u0103 \u00eembun\u0103t\u0103\u021bit\u0103.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mai pu\u021bin\u0103 for\u021b\u0103 de munc\u0103: <strong>Etichete electronice de pre\u021b<\/strong> contribuie la reducerea for\u021bei de munc\u0103 necesare pentru stabilirea pre\u021burilor \u0219i gestionarea etichetelor. <a href=\"https:\/\/www.zhsunyco.com\/ro\/ce-este-raftul-digital-si-cum-revolutioneaza-comertul-electronic\/\"><strong>Etichete digitale pentru rafturi<\/strong><\/a> automatizeaz\u0103 acest proces, f\u0103c\u00e2nd ca pre\u021burile s\u0103 fie actualizate dintr-o pozi\u021bie central\u0103. Acest lucru reduce num\u0103rul de angaja\u021bi care trebuie s\u0103 lucreze \u00een magazin.<\/li>\n\n\n\n<li>Marketing dinamic: <strong>Etichete ESL<\/strong> v\u0103 permit s\u0103 profita\u021bi rapid de schimb\u0103rile cererii de pe pia\u021b\u0103. Cu acest sistem, v\u00e2nz\u0103rile \u0219i promo\u021biile pot fi lansate prin simpla ap\u0103sare a unui buton. Prin urmare, pute\u021bi contracara imediat mi\u0219c\u0103rile concuren\u021bilor pentru a domina pia\u021ba.<\/li>\n\n\n\n<li>Eficien\u021b\u0103 opera\u021bional\u0103 \u00eembun\u0103t\u0103\u021bit\u0103: <strong>Etichete electronice pentru rafturi<\/strong> ra\u021bionaliza\u021bi opera\u021biunile magazinului prin simplificarea gestion\u0103rii pre\u021burilor \u0219i a controlului stocurilor. Pute\u021bi modifica simultan informa\u021biile despre produse pe mai multe rafturi. Acest lucru elimin\u0103 verificarea manual\u0103 a pre\u021burilor \u0219i eventualele erori.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-choose-zhsunyco-electronic-shelf-labels\">De ce s\u0103 alege\u021bi etichetele electronice de raft ZhSunyco<\/h2>\n\n\n\n<p>Clasat printre cele mai bune 10 din China <a href=\"https:\/\/www.zhsunyco.com\/ro\/eticheta-electronica-de-raft\/\">produc\u0103tori de etichete electronice de raft<\/a>, ZhSunyco a furnizat \u00eentreprinderilor din peste 180 de \u021b\u0103ri <strong>afi\u0219are digital\u0103 a pre\u021burilor<\/strong> sisteme. Asist\u0103m comercian\u021bii cu am\u0103nuntul \u00een transformarea magazinelor lor de c\u0103r\u0103mid\u0103 \u0219i mortar \u00een active digitale valoroase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"878\" height=\"349\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/\u672a\u77e5-3.png\" alt=\"Logo-ul ZhSunyco\" class=\"wp-image-12694\" style=\"width:640px;height:253px\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/\u672a\u77e5-3.png 878w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/\u672a\u77e5-3-600x238.png 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2023\/05\/\u672a\u77e5-3-768x305.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure><\/div>\n\n\n<p>Dedica\u021bi aducerii \u00eentreprinderilor \u00een era digital\u0103 \u0219i eficientiz\u0103rii opera\u021biunilor, serviciile noastre <strong>Pre\u021buri ESL<\/strong> este actualizat\u0103, ieftin\u0103 \u0219i u\u0219or de integrat \u00een sistemul de management al magazinului dumneavoastr\u0103.<\/p>\n\n\n\n<p>Pentru a ob\u021bine cele mai bune <strong>etichet\u0103 electronic\u0103 de raft<\/strong> pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi controlul \u0219i profitabilitatea afacerii, pute\u021bi <a href=\"https:\/\/www.zhsunyco.com\/ro\/contactati-ne\/\">contacta\u021bi-ne<\/a>. Avem o mul\u021bime de servicii personalizate \u0219i post-v\u00e2nzare disponibile pentru dvs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Etichet\u0103 electronic\u0103 de raft Pe m\u0103sur\u0103 ce tehnologia continu\u0103 s\u0103 se r\u0103sp\u00e2ndeasc\u0103 \u00een \u00eentreaga lume, fiecare industrie se adapteaz\u0103 la procese \u0219i fluxuri de lucru mai noi. Un domeniu major care implementeaz\u0103 sisteme digitale este sectorul comer\u021bului cu am\u0103nuntul. Chiar dac\u0103 etichetele de pre\u021b tradi\u021bionale din h\u00e2rtie sunt \u00eenc\u0103 utilizate \u00een mod obi\u0219nuit, majoritatea afacerilor cu am\u0103nuntul din \u021b\u0103rile dezvoltate \u00eencep s\u0103 adopte etichetele de pre\u021b electronice. Dar ce anume [...]<\/p>","protected":false},"author":1,"featured_media":12677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"table_tags":[],"class_list":["post-12671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Electronic Shelf Label \u2013 ZhSunyco<\/title>\n<meta name=\"description\" content=\"Electronic shelf label is a digital price tag for easier management of retail businesses. 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