{"id":119410,"date":"2026-07-13T09:48:43","date_gmt":"2026-07-13T01:48:43","guid":{"rendered":"https:\/\/www.zhsunyco.com\/?p=119410"},"modified":"2026-07-13T09:56:58","modified_gmt":"2026-07-13T01:56:58","slug":"walmart-surge-pricing","status":"publish","type":"post","link":"https:\/\/www.zhsunyco.com\/ro\/cresterea-preturilor-la-walmart\/","title":{"rendered":"Etichetele digitale de pre\u021b ale Walmart \u0219i panica legat\u0103 de \u201ecre\u0219terea brusc\u0103 a pre\u021burilor\u201d: ce arat\u0103 de fapt datele"},"content":{"rendered":"<div class=\"bd-post\">\n  <style>\n    \/* =========================================================\n       LOCKED \u2014 Standard Blog CSS Header (2026-07-09)\n       Font imports verbatim, system tokens from brand file.\n       ========================================================= *\/\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;600;700&display=swap');\n    @import 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de fapt lansarea sistemului ESL de c\u0103tre Walmart<\/h2>\n\n    <p>P\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2026, fiecare dintre cele aproximativ 4.600 de magazine Walmart din SUA \u00ee\u0219i va fi \u00eenlocuit etichetele de pre\u021b din h\u00e2rtie cu mici ecrane digitale cu cerneal\u0103 electronic\u0103. Peste 2.300 de magazine dispun deja de acestea. Kroger, Whole Foods \u0219i alte lan\u021buri importante le urmeaz\u0103 exemplul. Eticheta electronic\u0103 de raft, o tehnologie care a alimentat \u00een t\u0103cere comer\u021bul cu am\u0103nuntul european de peste un deceniu, a devenit brusc centrul unei furtuni politice \u00een America.<\/p>\n\n    <p>Temerile, exprimate cel mai vehement de sindicatul United Food and Commercial Workers (UFCW), se rezum\u0103 cam la urm\u0103toarele: dac\u0103 un magazin poate modifica pre\u021burile instantaneu cu c\u00e2teva ap\u0103s\u0103ri de taste, ce \u00eel \u00eempiedic\u0103 s\u0103 majoreze pre\u021bul apei \u00eembuteliate \u00een timpul unei valuri de c\u0103ldur\u0103 sau s\u0103 cear\u0103 mai mult pentru \u00eenghe\u021bat\u0103 \u00eentr-o s\u00e2mb\u0103t\u0103 dup\u0103-amiaz\u0103? Senatorii Elizabeth Warren, Bob Casey \u0219i Ben Ray Luj\u00e1n \u0219i-au exprimat \u00eengrijor\u0103ri similare, Luj\u00e1n propun\u00e2nd o lege federal\u0103 care ar interzice etichetele digitale de raft \u00een magazinele alimentare cu o suprafa\u021b\u0103 mai mare de 10.000 de picioare p\u0103trate. Termenul care s-a impus este \u201esurge pricing\u201d (majorarea pre\u021burilor \u00een func\u021bie de cerere), \u00eemprumutat din strategia Uber, \u0219i poart\u0103 cu sine toat\u0103 ostilitatea consumatorilor pe care aceast\u0103 asociere o implic\u0103.<\/p>\n\n    <p>R\u0103spunsul Walmart a fost f\u0103r\u0103 echivoc. \u201eNu\u201d, a declarat directorul opera\u021bional Kieran Shanahan \u00een iunie 2026, c\u00e2nd a fost \u00eentrebat direct dac\u0103 compania inten\u021bioneaz\u0103 s\u0103 implementeze politica de pre\u021buri dinamice. \u201eAvem un principiu al pre\u021burilor mici \u00een fiecare zi. \u00cel aplic\u0103m \u00eenc\u0103 de la \u00eenfiin\u021barea companiei. Nu este abordarea noastr\u0103.\u201d Compania a declarat c\u0103 sistemul s\u0103u digital de etichetare a rafturilor blocheaz\u0103 pre\u021burile pe durata programului de lucru al magazinului, permi\u021b\u00e2nd doar sc\u0103deri de pre\u021b sau corecturi rare ale erorilor pe parcursul zilei de cump\u0103r\u0103turi. Walmart insist\u0103 c\u0103 etichetele nu interac\u021bioneaz\u0103 cu cump\u0103r\u0103torii \u0219i nu colecteaz\u0103 informa\u021bii personale.<\/p>\n\n    <p>Deci, care este adev\u0103rul: un instrument de eficientizare care u\u0219ureaz\u0103 munca sau infrastructura unei distopii bazate pe supraveghere \u0219i stabilirea pre\u021burilor? Pentru a g\u0103si r\u0103spunsul, trebuie s\u0103 privim dincolo de titlurile din pres\u0103 \u0219i s\u0103 analiz\u0103m modul \u00een care este conceput\u0103, de fapt, tehnologia ESL.<\/p>\n\n    <h2>Pentru ce sunt de fapt concepute etichetele electronice de raft<\/h2>\n\n    <p>Diferen\u021ba dintre ceea ce pot face din punct de vedere tehnic sistemele ESL \u0219i scopul pentru care au fost concepute reprezint\u0103 cheia pentru \u00een\u021belegerea \u00eentregii dezbateri. Este, de asemenea, distinc\u021bia pe care majoritatea articolelor de pres\u0103 au omis-o.<\/p>\n\n    <h3>Arhitectura sistemului: Ce sunt concepute s\u0103 fac\u0103 ESL-urile<\/h3>\n    <img decoding=\"async\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/07\/walmart-surge-pricing-4.webp\" alt=\"Arhitectura ESL\" class=\"custom-inserted-img\">\n\n    <p>Un sistem ESL se bazeaz\u0103 pe trei componente: eticheta propriu-zis\u0103 (un ecran e-ink cu un modul wireless), o sta\u021bie de baz\u0103 sau un punct de acces care transmite datele \u0219i un software de gestionare care constituie baza de date central\u0103 a pre\u021burilor. Fluxul de lucru este simplu: un responsabil cu pre\u021burile actualizeaz\u0103 un pre\u021b \u00een software \u2192 modificarea este transmis\u0103 prin re\u021beaua local\u0103 sau prin cloud c\u0103tre sta\u021bia de baz\u0103 \u2192 sta\u021bia de baz\u0103 o transmite c\u0103tre eticheta relevant\u0103 prin frecven\u021b\u0103 radio (2,4 GHz, 433 MHz, BLE sau NFC, \u00een func\u021bie de instalare) \u2192 eticheta \u00ee\u0219i actualizeaz\u0103 afi\u0219ajul. Acesta este \u00eentregul ciclu.<\/p>\n\n    <p>Dou\u0103 aspecte ale acestei arhitecturi sunt importante. \u00cen primul r\u00e2nd, este o <strong>bazat pe loturi, ini\u021biat de om<\/strong> proces. Pre\u021burile nu se modific\u0103 \u00een mod autonom. Cineva de la sediul central decide, aprob\u0103 \u0219i lanseaz\u0103 actualizarea. \u00cen al doilea r\u00e2nd, afi\u0219ajul e-ink \u00een sine impune o constr\u00e2ngere practic\u0103: fiecare etichet\u0103 este proiectat\u0103 pentru aproximativ 100.000 de cicluri de re\u00eemprosp\u0103tare pe durata sa de via\u021b\u0103 de 5-10 ani. Afi\u0219area a mii de fluctua\u021bii zilnice de pre\u021b pe fiecare etichet\u0103 ar epuiza aceast\u0103 durat\u0103 de via\u021b\u0103 \u00een c\u00e2teva luni. Proiectarea fizic\u0103 a hardware-ului porne\u0219te de la premisa stabilit\u0103\u021bii.<\/p>\n\n    <p>Acest lucru este fundamental diferit de infrastructura de licitare algoritmic\u0103 \u00een timp real care st\u0103 la baza sistemului de tarifare dinamic\u0103 al Uber sau a reevalu\u0103rii dinamice a pre\u021burilor de la Amazon. Aceste sisteme sunt concepute pentru varia\u021bii de pre\u021b continue, automatizate \u0219i individualizate. Un sistem ESL este conceput pentru o gestionare centralizat\u0103, verificabil\u0103 \u0219i sincronizat\u0103 \u00een loturi a pre\u021burilor. Capacitatea de a efectua actualiz\u0103ri frecvente exist\u0103, dar exist\u0103 \u00een acela\u0219i mod \u00een care exist\u0103 capacitatea unui smartphone de a \u00eenregistra audio. Prezen\u021ba unui microfon nu transform\u0103 fiecare telefon \u00eentr-un dispozitiv de supraveghere. Inten\u021bia de proiectare conteaz\u0103.<\/p>\n\n    <!-- =========================================================\n         BP-1 Architecture Comparison (Variant 2)\n         Horizontal card layout: icons above columns.\n         ========================================================= -->\n    <div id=\"bp-1-compare\" class=\"bp\">\n      <!-- Icon row -->\n      <div class=\"bp-1-icon-row\">\n        <div class=\"bp-1-icon-cell bp-1-icon-left\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/>\n            <rect x=\"9\" y=\"9\" width=\"6\" height=\"6\"\/>\n            <path d=\"M9 1v3M15 1v3M9 20v3M15 20v3M1 9h3M20 9h3M1 15h3M20 15h3\"\/>\n          <\/svg>\n        <\/div>\n        <div class=\"bp-1-icon-cell bp-1-icon-right\">\n          <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M4.9 4.9a10 10 0 0 1 14.2 0\"\/>\n            <path d=\"M8 8a6 6 0 0 1 8 0\"\/>\n            <circle cx=\"12\" cy=\"16\" r=\"2\"\/>\n            <path d=\"M12 10v4\"\/>\n          <\/svg>\n        <\/div>\n      <\/div>\n\n      <!-- Columns -->\n      <div class=\"bp-1-columns\">\n        <!-- Left column -->\n        <div class=\"bp-1-left\">\n          <div class=\"bp-1-label\">Sistemul ESL<\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#94CA45\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m9 12 2 2 4-4\"\/>\n            <\/svg>\n            <span>Actualiz\u0103ri ale pre\u021burilor sincronizate \u00een bloc<\/span>\n          <\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#94CA45\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m9 12 2 2 4-4\"\/>\n            <\/svg>\n            <span>Flux de lucru centralizat, ini\u021biat de oameni<\/span>\n          <\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#94CA45\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m9 12 2 2 4-4\"\/>\n            <\/svg>\n            <span>Gestionarea programelor care poate fi supus\u0103 auditului<\/span>\n          <\/div>\n        <\/div>\n\n        <!-- Divider -->\n        <div class=\"bp-1-vr\" role=\"separator\"><\/div>\n\n        <!-- Right column -->\n        <div class=\"bp-1-right\">\n          <div class=\"bp-1-label\">Motor de stabilire dinamic\u0103 a pre\u021burilor<\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#8B93AD\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m15 9-6 6\"\/>\n              <path d=\"m9 9 6 6\"\/>\n            <\/svg>\n            <span>Ajust\u0103ri algoritmice \u00een timp real<\/span>\n          <\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#8B93AD\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m15 9-6 6\"\/>\n              <path d=\"m9 9 6 6\"\/>\n            <\/svg>\n            <span>Varia\u021bie automat\u0103 continu\u0103<\/span>\n          <\/div>\n          <div class=\"bp-1-feature\">\n            <svg viewbox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"#8B93AD\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <path d=\"m15 9-6 6\"\/>\n              <path d=\"m9 9 6 6\"\/>\n            <\/svg>\n            <span>Stabilirea pre\u021burilor individualizate pentru tranzac\u021bii<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <h3>Filozofia de proiectare: mai \u00eent\u00e2i eficien\u021ba, apoi pre\u021bul<\/h3>\n\n    <p>Dac\u0103 consulta\u021bi documenta\u021bia produselor \u0219i calculatoarele de rentabilitate (ROI) ale principalilor produc\u0103tori mondiali de sisteme ESL \u2014 Pricer, VusionGroup (fosta SES-imagotag), SoluM, Hanshow, Zkong \u2014 ve\u021bi observa o consecven\u021b\u0103 izbitoare. Niciunul dintre ace\u0219tia nu promoveaz\u0103 \u201ecapacitatea de stabilire dinamic\u0103 a pre\u021burilor\u201d ca argument de v\u00e2nzare. Fiecare calculator de rentabilitate (ROI) \u00eencepe cu acela\u0219i indicator: <strong>ore de munc\u0103 economisite<\/strong>.<\/p>\n\n    <p>Nu este vorba de o abordare timid\u0103 din punct de vedere al marketingului. Aceasta reflect\u0103 problema real\u0103 pentru a c\u0103rei rezolvare au fost create etichetele ESL. \u00centr-un supermarket tipic de dimensiuni medii, \u00eentre 2.000 \u0219i 3.000 de pre\u021buri se modific\u0103 \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103. Promo\u021bii, ajust\u0103ri sezoniere, transferul costurilor de la furnizori, reduceri de lichidare \u2014 totul. \u00cen cazul etichetelor de h\u00e2rtie, fiecare modificare necesit\u0103 ca un membru al personalului s\u0103 parcurg\u0103 fizic culoarul, s\u0103 localizeze produsul, s\u0103 \u00eendep\u0103rteze vechea etichet\u0103 \u0219i s\u0103 o \u00eenlocuiasc\u0103 cu una nou\u0103. Procesul poate dura dou\u0103 zile de la luarea deciziei p\u00e2n\u0103 la aplicarea pe raft. Etichetele ESL reduc acest timp la c\u00e2teva minute.<\/p>\n\n    <p>Unii produc\u0103tori duc aceast\u0103 filosofie cu un pas mai departe \u00een proiectarea software-ului lor. <a href=\"https:\/\/www.zhsunyco.com\/ro\/\">Zhsunyco<\/a>, un produc\u0103tor de etichete electronice (ESL) cu sediul \u00een China, care deserve\u0219te peste 180 de \u021b\u0103ri, \u00ee\u0219i construie\u0219te software-ul de gestionare \u00een jurul sincroniz\u0103rii pre\u021burilor \u0219i al gestion\u0103rii \u0219abloanelor. Sistemul este conceput pentru a asigura coeren\u021ba opera\u021bional\u0103, nu pentru stabilirea pre\u021burilor \u00een func\u021bie de profilul consumatorului. Arhitectura sa nu include genul de logic\u0103 de stabilire a pre\u021burilor individualizat\u0103 \u00een timp real pe care ar necesita-o \u201estabilirea pre\u021burilor prin monitorizare\u201d. Aceasta nu este o omisiune \u00eent\u00e2mpl\u0103toare; ea reflect\u0103 o alegere deliberat\u0103 de proiectare cu privire la ceea ce ar trebui s\u0103 fie un sistem ESL.<\/p>\n\n    <h2>Dovezile: Ce arat\u0103 datele despre ESL-uri \u0219i stabilirea pre\u021burilor<\/h2>\n\n    <p>Frica dep\u0103\u0219e\u0219te adesea realitatea. C\u00e2nd cercet\u0103torii au analizat efectiv ce s-a \u00eent\u00e2mplat \u00een magazinele care au adoptat etichetele cu pre\u021buri electronice (ESL), rezultatele au relevat o situa\u021bie care nu are aproape nimic \u00een comun cu povestea despre \u201ecre\u0219terea brusc\u0103 a pre\u021burilor\u201d.<\/p>\n\n    <h3>Verdictul academic: Nu s-a detectat nicio majorare de pre\u021b din cauza cererii crescute<\/h3>\n    \n    <p>\u00cen 2025, o echip\u0103 de cercetare comun\u0103 format\u0103 din reprezentan\u021bi ai \u0218colii de Management Kellogg a Universit\u0103\u021bii Northwestern, ai Universit\u0103\u021bii din Texas la Austin (UT Austin) \u0219i ai Universit\u0103\u021bii din California la San Diego (UC San Diego) a publicat cel mai cuprinz\u0103tor studiu realizat p\u00e2n\u0103 \u00een prezent cu privire la ESL-uri \u0219i comportamentul \u00een materie de stabilire a pre\u021burilor. Ace\u0219tia au analizat aproape 400 de milioane de tranzac\u021bii efectuate \u00een 114 magazine alimentare pe parcursul a cinci ani. Este vorba de un set de date suficient de mare pentru a detecta chiar \u0219i schimb\u0103ri subtile \u00een modelele de stabilire a pre\u021burilor.<\/p>\n    \n    <img decoding=\"async\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/07\/walmart-surge-pricing-1.webp\" alt=\"Tabel cu date privind verdictele academice\" class=\"custom-inserted-img\">\n\n    <p>Concluzia lor a fost f\u0103r\u0103 echivoc: <strong>tarifarea din perioadele de v\u00e2rf era practic inexistent\u0103 at\u00e2t \u00eenainte, c\u00e2t \u0219i dup\u0103 adoptarea ESL<\/strong>. Cre\u0219terile temporare de pre\u021b au afectat doar 0,005% din produse pe zi \u00eenainte de instalarea etichetelor electronice de pre\u021b (ESL). Dup\u0103 instalare, aceast\u0103 cifr\u0103 a crescut cu 0,0006 puncte procentuale. Varia\u021bia este at\u00e2t de mic\u0103 \u00eenc\u00e2t, din punct de vedere statistic, nu se poate distinge de zero. Dac\u0103 ar fi s\u0103 men\u021bion\u0103m ceva, cercet\u0103torii au observat o u\u0219oar\u0103 cre\u0219tere a frecven\u021bei reducerilor de pre\u021b dup\u0103 implementarea etichetelor electronice de pre\u021b (ESL).<\/p>\n\n    <p>Logica economic\u0103 din spatele acestei constat\u0103ri este simpl\u0103, chiar dac\u0103 rareori ajunge \u00een \u0219tiri. Profitul unui magazin alimentar provine din loialitatea pe termen lung a clien\u021bilor \u0219i din m\u0103rimea co\u0219ului de cump\u0103r\u0103turi: valoarea total\u0103 a tuturor produselor pe care un cump\u0103r\u0103tor le pune \u00een co\u0219, s\u0103pt\u0103m\u00e2n\u0103 dup\u0103 s\u0103pt\u0103m\u00e2n\u0103. C\u00e2\u021biva cen\u021bi \u00een plus ob\u021binu\u021bi printr-o cre\u0219tere temporar\u0103 a pre\u021bului unui singur produs nu \u00eenseamn\u0103 nimic dac\u0103 acest lucru \u00eel determin\u0103 pe client s\u0103 se \u00eendrepte c\u0103tre un concurent pentru urm\u0103toarea sa vizit\u0103 complet\u0103 la magazin. Comer\u021bul cu am\u0103nuntul de produse alimentare este o afacere bazat\u0103 pe rela\u021bii, m\u0103surat\u0103 \u00een ani, nu o afacere bazat\u0103 pe tranzac\u021bii, m\u0103surat\u0103 \u00een clicuri. Modelul de tarifare din timpul orelor de v\u00e2rf al Uber func\u021bioneaz\u0103 tocmai pentru c\u0103 majoritatea curselor sunt tranzac\u021bii unice, cu costuri reduse de schimbare a furnizorului. Cump\u0103r\u0103turile alimentare reprezint\u0103 exact opusul.<\/p>\n\n    <!-- Fear vs Reality table -->\n    <div class=\"table-wrapper\">\n      <table>\n        <thead>\n          <tr>\n            <th>Frica<\/th>\n            <th>Realitatea din date<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>ESL-urile permit cre\u0219teri frecvente ale pre\u021burilor<\/td>\n            <td>Cre\u0219teri temporare ale pre\u021burilor: de la 0,0051 TP3T la 0,00561 TP3T de produse pe zi (nesemnificativ din punct de vedere statistic)<\/td>\n          <\/tr>\n          <tr>\n            <td>Reducerile vor disp\u0103rea odat\u0103 cu automatizarea<\/td>\n            <td>Frecven\u021ba reducerilor este u\u0219or <em>crescut<\/em> dup\u0103 adoptarea ESL<\/td>\n          <\/tr>\n          <tr>\n            <td>Magazinele vor practica pre\u021buri diferite pentru clien\u021bi diferi\u021bi<\/td>\n            <td>Cercet\u0103torii nu au g\u0103sit nicio dovad\u0103 a existen\u021bei pre\u021burilor personalizate<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <!-- =========================================================\n         BP-2 Key Stat\n         Accent solid-fill background, centered \"0.0056%\".\n         ========================================================= -->\n    <div id=\"bp-2-stat\" class=\"bp\">\n      <div class=\"bp-2-number\">0.0056%<\/div>\n      <div class=\"bp-2-label\">num\u0103rul de produse afectate de cre\u0219teri temporare de pre\u021b pe zi, dup\u0103 adoptarea ESL<\/div>\n      <div class=\"bp-2-context\">O cre\u0219tere fa\u021b\u0103 de 0,005% \u2014 o varia\u021bie at\u00e2t de mic\u0103 \u00eenc\u00e2t, din punct de vedere statistic, este imposibil de diferen\u021biat de zero.<\/div>\n      <span class=\"bp-2-source\">Surs\u0103: Northwestern Kellogg \/ UT Austin \/ UC San Diego, 2025<\/span>\n    <\/div>\n\n    <h3>Rentabilitatea investi\u021biei pe care comercian\u021bii cu am\u0103nuntul o m\u0103soar\u0103 efectiv<\/h3>\n\n    <p>Dac\u0103 produsele ESL nu genereaz\u0103 venituri din tarifarea din perioadele de v\u00e2rf, pe ce cheltuiesc retailerii milioane? R\u0103spunsul este mult mai banal, dar \u0219i mult mai semnificativ.<\/p>\n\n    <p>East of England Co-op, un lan\u021b regional din Marea Britanie, a instalat 500.000 de etichete electronice de pre\u021b (ESL) \u00een 125 de magazine, folosind platforma Pricer. \u00cen primul an, implementarea a adus companiei o economie de 1 milion de lire sterline. Aceast\u0103 economie este echivalent\u0103 cu aproximativ 70% din timpul de munc\u0103 consumat anterior pentru \u00eentre\u021binerea manual\u0103 a etichetelor de pre\u021b. Costurile de imprimare s-au redus la jum\u0103tate. Noile magazine se deschid acum f\u0103r\u0103 h\u00e2rtie, f\u0103r\u0103 nicio infrastructur\u0103 de imprimare a etichetelor \u00een magazin.<\/p>\n\n    <p>\u00cen ceea ce prive\u0219te acurate\u021bea pre\u021burilor, cifrele sunt la fel de pu\u021bin str\u0103lucitoare, dar importante. Sistemele manuale de etichetare a pre\u021burilor din magazinele alimentare func\u021bioneaz\u0103, de obicei, cu o acurate\u021be de aproximativ 95%, ceea ce \u00eenseamn\u0103 c\u0103 unul din fiecare 20 de produse de pe raft afi\u0219eaz\u0103 un pre\u021b care nu corespunde cu cel care va fi perceput la cas\u0103. Sistemele ESL ridic\u0103 aceast\u0103 cifr\u0103 la peste 99,9%. Pentru un comerciant, aceast\u0103 diferen\u021b\u0103 \u00eenseamn\u0103 evitarea a mii de dispute cu clien\u021bii, cozi mai scurte la ghi\u0219eul de asisten\u021b\u0103 \u0219i un risc de neconformitate mai redus. Pentru cump\u0103r\u0103tor, \u00eenseamn\u0103 c\u0103 pre\u021bul de pe raft este pre\u021bul pe care \u00eel pl\u0103te\u0219te efectiv.<\/p>\n\n    <p>Exist\u0103, de asemenea, dimensiunea omnicanal. Atunci c\u00e2nd un supermarket lanseaz\u0103 o promo\u021bie, noul pre\u021b trebuie s\u0103 fie afi\u0219at simultan pe raft, la terminalul POS \u0219i pe site-ul de comer\u021b electronic. \u00cen cazul etichetelor de h\u00e2rtie, \u201esimultan\u201d era doar o fic\u021biune. Site-ul de comer\u021b electronic se actualiza \u00een c\u00e2teva secunde, \u00een timp ce etichetele de pe raft necesitau zile \u00eentregi. Etichetele ESL elimin\u0103 aceast\u0103 discrepan\u021b\u0103, transform\u00e2nd principiul \u201eun singur pre\u021b, pretutindeni, instantaneu\u201d dintr-o simpl\u0103 aspira\u021bie \u00eentr-o realitate opera\u021bional\u0103. Aceasta este dinamic\u0103 <strong>sincronizare<\/strong>, nu dinamic <strong>discriminare<\/strong>.<\/p>\n\n    <h2>Adev\u0103rata poveste: ESL vizeaz\u0103 eficien\u021ba \u00een comer\u021bul cu am\u0103nuntul, nu manipularea pre\u021burilor<\/h2>\n\n    <p>Dac\u0103 elimin\u0103m eticheta de \u201epre\u021buri din perioadele de v\u00e2rf\u201d, ESL se dezv\u0103luie a\u0219a cum este de fapt: o modernizare a infrastructurii pentru comer\u021bul cu am\u0103nuntul fizic. G\u00e2ndi\u021bi-v\u0103 la trecerea de la registrele pe h\u00e2rtie la sistemele ERP sau de la inventarierea manual\u0103 la urm\u0103rirea prin RFID. Indicatorul de performan\u021b\u0103 relevant nu este \u201ecu c\u00e2t au crescut pre\u021burile?\u201d, ci: c\u00e2\u021bi clien\u021bi \u00een plus a deservit personalul ast\u0103zi? Cu c\u00e2t a fost lansat\u0103 promo\u021bia mai repede? C\u00e2te dispute legate de pre\u021buri au fost evitate?<\/p>\n\n    <h3>Transformarea for\u021bei de munc\u0103: de la cei care schimb\u0103 etichetele la personalul care interac\u021bioneaz\u0103 direct cu clien\u021bii<\/h3>\n    \n    <img decoding=\"async\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/07\/walmart-surge-pricing-2.webp\" alt=\"Transformarea for\u021bei de munc\u0103\" class=\"custom-inserted-img\">\n\n    <p>Impactul cel mai imediat al implement\u0103rii sistemului ESL se resimte asupra angaja\u021bilor din magazine. Amanda Bailey, \u0219ef\u0103 de echip\u0103 \u00een departamentul de electronice de la Walmart, a declarat pentru CNBC c\u0103 etichetele digitale de pe rafturi i-au redus sarcinile legate de stabilirea pre\u021burilor cu aproximativ 75%, permi\u021b\u00e2ndu-i s\u0103 se ocupe de asisten\u021ba clien\u021bilor \u00een zona de v\u00e2nzare. Acest model se repet\u0103 \u00een toate departamentele din fiecare magazin care adopt\u0103 aceast\u0103 tehnologie.<\/p>\n\n    <p>Strategia mai ampl\u0103 a Walmart clarific\u0103 ecua\u021bia for\u021bei de munc\u0103: compania \u00ee\u0219i propune s\u0103 creasc\u0103 v\u00e2nz\u0103rile cu 4% anual f\u0103r\u0103 a m\u0103ri num\u0103rul de angaja\u021bi. Etichetele ESL reprezint\u0103 unul dintre factorii de eficien\u021b\u0103 care fac acest lucru posibil. Ele nu elimin\u0103 locurile de munc\u0103, ci redirec\u021bioneaz\u0103 orele de lucru de la sarcini manuale repetitive (tip\u0103rirea, sortarea, ag\u0103\u021barea \u0219i verificarea etichetelor de h\u00e2rtie) c\u0103tre activit\u0103\u021bi cu valoare ad\u0103ugat\u0103 mai mare: asistarea clien\u021bilor, onorarea comenzilor online \u0219i men\u021binerea standardelor magazinului. Func\u021bia \u201ePick to Light\u201d a etichetelor, un LED intermitent care \u00eei ghideaz\u0103 pe angaja\u021bi c\u0103tre loca\u021bia exact\u0103 de pe raft a unei comenzi online, este o capacitate pe care etichetele de h\u00e2rtie nu ar putea-o oferi niciodat\u0103. Este un instrument de productivitate cu totul nou, nu un \u00eenlocuitor pentru unul existent.<\/p>\n\n    <!-- =========================================================\n         BP-3 Key Insight (Variant 2)\n         Quote-mark style with larger accent element.\n         ========================================================= -->\n    <div id=\"bp-3-insight\" class=\"bp\">\n      <div class=\"bp-3-quote\" aria-hidden=\"true\">\"<\/div>\n      <div class=\"bp-3-text\">Scopul sistemelor ESL nu este acela de a modifica pre\u021burile mai des, ci de a face ca modific\u0103rile de pre\u021b care au loc deja (2.000\u20133.000 pe s\u0103pt\u0103m\u00e2n\u0103 \u00eentr-un magazin obi\u0219nuit) s\u0103 se realizeze instantaneu, cu precizie \u0219i f\u0103r\u0103 a consuma timp din programul personalului.<\/div>\n    <\/div>\n\n    <h3>Realitatea omnicanal: un singur pre\u021b, pretutindeni, instantaneu<\/h3>\n\n    <p>Comer\u021bul cu am\u0103nuntul modern nu mai este o afacere cu un singur canal. Un client poate verifica un pre\u021b pe telefon diminea\u021ba, poate vedea produsul \u00een magazin dup\u0103-amiaza \u0219i \u00eel poate comanda pentru livrare seara. C\u00e2nd aceste trei puncte de contact afi\u0219eaz\u0103 trei pre\u021buri diferite, \u00eencrederea se erodeaz\u0103.<\/p>\n\n    <p>Sistemele ESL rezolv\u0103 aceast\u0103 problem\u0103 integr\u00e2nd raftul \u00eens\u0103\u0219i \u00een infrastructura digital\u0103. Software-ul de gestionare se integreaz\u0103 cu sistemele POS, ERP \u0219i de comer\u021b electronic ale retailerului, cre\u00e2nd o singur\u0103 surs\u0103 de informa\u021bii de \u00eencredere pentru datele privind pre\u021burile. Atunci c\u00e2nd un pre\u021b se modific\u0103 \u00een baza de date central\u0103, toate interfe\u021bele \u2014 eticheta de pe raft, terminalul de la cas\u0103, site-ul web, aplica\u021bia mobil\u0103 \u2014 se actualizeaz\u0103 simultan. Nu este vorba de stabilirea dinamic\u0103 a pre\u021burilor \u00een sensul \u00een care o \u00een\u021belege Uber. Este o abordare dinamic\u0103 <strong>precizie<\/strong>: ideea simpl\u0103, dar puternic\u0103, conform c\u0103reia un pre\u021b ar trebui s\u0103 fie acela\u0219i oriunde \u00eel \u00eent\u00e2lne\u0219te clientul.<\/p>\n\n    <h3>O victorie discret\u0103: sustenabilitatea la scar\u0103 larg\u0103<\/h3>\n\n    <p>Exist\u0103 o dimensiune ecologic\u0103 care se pierde \u00een dezbaterea privind pre\u021burile. Un retailer de talia Walmart consum\u0103 anual milioane de etichete de h\u00e2rtie. Fiecare dintre ele este tip\u0103rit\u0103, transportat\u0103, introdus\u0103 \u00eentr-o hus\u0103 de plastic \u0219i, \u00een cele din urm\u0103, aruncat\u0103. Etichetele cu cerneal\u0103 electronic\u0103 (E-ink), \u00een schimb, consum\u0103 energie doar \u00een frac\u021biunea de secund\u0103 necesar\u0103 pentru re\u00eemprosp\u0103tarea afi\u0219ajului. Bateriile lor au o durat\u0103 de via\u021b\u0103 de cinci p\u00e2n\u0103 la zece ani. Dac\u0103 multiplic\u0103m acest lucru la mii de magazine, reducerea de\u0219eurilor de h\u00e2rtie, a tonerului pentru imprimante \u0219i a elimin\u0103rii huselor de plastic devine semnificativ\u0103. Produc\u0103torii de etichete ESL au raportat c\u0103 un singur lan\u021b mare de retail care adopt\u0103 sistemul lor poate elimina sute de tone de emisii de carbon anual doar prin reducerea consumului de h\u00e2rtie \u0219i a imprim\u0103rii. Este un beneficiu secundar, dar nu unul nesemnificativ.<\/p>\n\n    <h2>Ce urmeaz\u0103: \u00eencrederea, reglementarea \u0219i viitorul pre\u021burilor \u00een comer\u021bul cu am\u0103nuntul<\/h2>\n\n    <p>R\u0103spunsul legislativ la etichetele electronice de raft (ESL) \u00eencepe deja s\u0103 prind\u0103 contur, \u00eentr-o direc\u021bie revelatoare. Legea din Maryland privind protec\u021bia \u00eempotriva pre\u021burilor abuzive, care va intra \u00een vigoare \u00een octombrie 2026, interzice stabilirea dinamic\u0103 a pre\u021burilor la produsele alimentare, permi\u021b\u00e2nd \u00een acela\u0219i timp \u00een mod explicit utilizarea \u00een continuare a etichetelor electronice de raft. Statele Connecticut \u0219i New York au adoptat legisla\u021bie similar\u0103. Legiuitorii cei mai implica\u021bi \u00een aceast\u0103 problem\u0103 par s\u0103 \u00eenve\u021be s\u0103 fac\u0103 distinc\u021bia \u00eentre o tehnologie \u0219i poten\u021biala sa utilizare abuziv\u0103. Ace\u0219tia reglementeaz\u0103 comportamentul (specula\u021bia prin cre\u0219terea excesiv\u0103 a pre\u021burilor), mai degrab\u0103 dec\u00e2t instrumentul (etichetele digitale).<\/p>\n\n    <p>\u00centre timp, opinia public\u0103 se schimb\u0103 treptat. Un sondaj realizat de CivicScience \u00een 2026 a ar\u0103tat c\u0103 14% dintre adul\u021bii din SUA afirm\u0103 c\u0103 sunt mai dispu\u0219i s\u0103 fac\u0103 cump\u0103r\u0103turi \u00eentr-un magazin cu etichete de pre\u021b digitale, fa\u021b\u0103 de 9% \u00een 2024. Procentul celor care spun c\u0103 sunt mai pu\u021bin dispu\u0219i a r\u0103mas constant la 36%. Jum\u0103tate dintre consumatori r\u0103m\u00e2n neutri. \u00cencrederea are nevoie de timp pentru a ajunge la nivelul experien\u021bei. Teama se r\u0103sp\u00e2nde\u0219te mai repede.<\/p>\n\n    <p>Industria ESL se afl\u0103 acum la o r\u0103scruce de drumuri, una cu care este familiar oricine a urm\u0103rit cum o nou\u0103 tehnologie a trecut prin prima sa controvers\u0103 public\u0103. Hardware-ul este neutru. Ca orice infrastructur\u0103, acesta poate fi orientat spre transparen\u021b\u0103 sau opacitate, spre eficien\u021b\u0103 sau exploatare. \u00centrebarea nu este ce face tehnologia <em>poate<\/em> da, dar ceea ce industria alege s\u0103 produc\u0103 \u0219i ceea ce comercian\u021bii cu am\u0103nuntul aleg s\u0103 pun\u0103 \u00een v\u00e2nzare.<\/p>\n\n    <p>Profesorul Marshall Fisher de la Wharton School, una dintre cele mai importante autorit\u0103\u021bi \u00een domeniul opera\u021biunilor de retail, a petrecut zeci de ani studiind ce diferen\u021biaz\u0103 tehnologia de retail de succes de cea care r\u0103m\u00e2ne nefolosit\u0103. Paradigma sa este aparent simpl\u0103: cele mai bune tehnologii din comer\u021bul cu am\u0103nuntul sunt cele care \u201efac mai u\u0219or s\u0103 faci ceea ce trebuie\u201d. Etichetele electronice de pre\u021b (ESL), \u00een varianta lor optim\u0103, faciliteaz\u0103 acurate\u021bea pre\u021burilor. Fac mai u\u0219oar\u0103 derularea promo\u021biilor. Fac mai u\u0219oar\u0103 consecven\u021ba omnicanal. Ele nu faciliteaz\u0103, prin natura lor, practicile de cre\u0219tere brusc\u0103 a pre\u021burilor, deoarece acestea nu au reprezentat niciodat\u0103 o abordare corect\u0103 \u00een comer\u021bul cu am\u0103nuntul alimentar.<\/p>\n\n    <p><em>Pe m\u0103sur\u0103 ce industria se maturizeaz\u0103, produc\u0103torii care vor c\u00e2\u0219tiga \u00eencrederea pe termen lung sunt cei ale c\u0103ror arhitecturi de sistem reflect\u0103 aceast\u0103 filosofie \u00eenc\u0103 de la \u00eenceput, fiind concepute pentru a asigura integritatea opera\u021bional\u0103, mai degrab\u0103 dec\u00e2t pentru a recurge la strategii de manipulare a pre\u021burilor. <a href=\"https:\/\/www.zhsunyco.com\/ro\/\">Zhsunyco<\/a>, de exemplu, \u00ee\u0219i concepe software-ul de gestionare a etichetelor electronice (ESL) \u00een jurul sincroniz\u0103rii pre\u021burilor \u0219i gestion\u0103rii \u0219abloanelor, f\u0103r\u0103 logica de stabilire dinamic\u0103 a pre\u021burilor bazat\u0103 pe profilul consumatorului, de care se tem criticii. Pentru comercian\u021bii cu am\u0103nuntul care evalueaz\u0103 parteneri \u00een domeniul ESL, aceast\u0103 distinc\u021bie arhitectural\u0103 \u2014 ceea ce un sistem este conceput s\u0103 fac\u0103 \u0219i, la fel de important, ceea ce nu este conceput s\u0103 fac\u0103 \u2014 merit\u0103 \u00een\u021beleas\u0103. Mai multe informa\u021bii sunt disponibile la <a href=\"https:\/\/www.zhsunyco.com\/ro\/\">Zhsunyco<\/a>.<\/em><\/p>\n\n    <!-- =========================================================\n         BP-cta-end \u2014 End CTA\n         Inverse solid-fill background.\n         ========================================================= -->\n    <div id=\"bp-cta-end\" class=\"bp\">\n      <div class=\"bp-cta-icon\">\n        <svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/>\n          <rect x=\"9\" y=\"9\" width=\"6\" height=\"6\"\/>\n          <path d=\"M9 1v3M15 1v3M9 20v3M15 20v3M1 9h3M20 9h3M1 15h3M20 15h3\"\/>\n        <\/svg>\n      <\/div>\n      <div class=\"bp-cta-title\">G\u0103si\u021bi un partener ESL care pune accentul pe eficien\u021b\u0103, nu pe artificii<\/div>\n      <div class=\"bp-cta-subtitle\">Sistemele Zhsunyco sunt concepute pentru a asigura consecven\u021ba opera\u021bional\u0103 \u2014 sincronizarea pre\u021burilor, gestionarea \u0219abloanelor, actualiz\u0103ri \u00een bloc. Nu exist\u0103 o logic\u0103 de stabilire a pre\u021burilor bazat\u0103 pe profilul consumatorului. Doar instrumente care fac opera\u021biunile de v\u00e2nzare cu am\u0103nuntul mai rapide \u0219i mai precise.<\/div>\n      <a class=\"bp-cta-btn\" href=\"https:\/\/www.zhsunyco.com\/ro\/eticheta-electronica-de-raft\/\" target=\"_blank\" rel=\"noopener noreferrer\">Descoperi\u021bi solu\u021biile Zhsunyco ESL \u2192<\/a>\n    <\/div>\n\n    <!-- References -->\n    <hr>\n\n    <h2>Referin\u021be<\/h2>\n\n    <ol class=\"bp-references\">\n      <li>ModernRetail. \u201eNu este abordarea noastr\u0103: directorul opera\u021bional al Walmart afirm\u0103 c\u0103 etichetele digitale de pe rafturi nu sunt destinate major\u0103rii pre\u021burilor \u00een perioadele de v\u00e2rf.\u201d Iunie 2026. <a href=\"https:\/\/www.modernretail.co\/technology\/its-not-our-approach-walmart-coo-says-digital-shelf-labels-arent-for-surge-pricing\/\">modernretail.co<\/a><\/li>\n      <li>Universitatea Northwestern, \u0218coala de Management Kellogg. \u201ePre\u021buri dinamice \u00een raionul cinci?\u201d 2025. <a href=\"https:\/\/insight.kellogg.northwestern.edu\/article\/surge-pricing-in-aisle-five\">insight.kellogg.northwestern.edu<\/a><\/li>\n      <li>CNBC. \u201eEtichetele digitale de pre\u021b ale Walmart vor fi introduse pe toate rafturile magazinelor din SUA p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2026.\u201d Martie 2026. <a href=\"https:\/\/www.cnbc.com\/2026\/03\/21\/walmart-digital-price-tags-will-be-in-every-us-store-by-end-of-2026.html\">cnbc.com<\/a><\/li>\n      <li>Pricer. \u201eCum East of England Co-op \u00ee\u0219i spore\u0219te eficien\u021ba \u0219i economise\u0219te 1 milion de lire sterline pe an cu ajutorul sistemelor ESL de la Pricer.\u201d 2024. <a href=\"https:\/\/www.pricer.com\/case-studies\/east-of-england-co-op-scales-efficiency-with-pricer-esls\">pricer.com<\/a><\/li>\n      <li>PYMNTS. \u201eLegiuitorii se tem c\u0103 etichetele electronice de raft vor facilita stabilirea dinamic\u0103 a pre\u021burilor.\u201d 2025. <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2025\/lawmakers-worry-electronic-shelf-labels-will-facilitate-dynamic-pricing\/\">pymnts.com<\/a><\/li>\n      <li>USA Today. \u201eEtichetele digitale de pre\u021b de la Walmart sunt menite s\u0103 justifice cre\u0219terea pre\u021burilor? Ce trebuie s\u0103 \u0219ti\u021bi \u00een Washington, D.C.\u201d Mai 2026. <a href=\"https:\/\/www.usatoday.com\/story\/news\/2026\/05\/01\/what-is-surge-pricing-and-are-washington-dc-walmarts-doing-it\/89887615007\/\">usatoday.com<\/a><\/li>\n      <li>Progressive Grocer. \u201eUFCW \u00ee\u0219i intensific\u0103 atacul \u00eempotriva etichetelor electronice de raft.\u201d 2026. <a href=\"https:\/\/progressivegrocer.com\/ufcw-ramps-up-attack-electronic-shelf-tags\">progressivegrocer.com<\/a><\/li>\n      <li>TheStreet. \u201eWalmart mizeaz\u0103 pe afi\u0219area pre\u021burilor \u00een format digital \u2014 dar majoritatea cump\u0103r\u0103torilor nu sunt convin\u0219i.\u201d 2026. <a href=\"https:\/\/www.thestreet.com\/retail\/walmart-bets-on-digital-pricing-but-most-shoppers-arent-sold\">thestreet.com<\/a><\/li>\n      <li>Zhsunyco. Site-ul oficial. <a href=\"https:\/\/www.zhsunyco.com\/ro\/\">zhsunyco.com<\/a><\/li>\n      <li>Zhsunyco. Contacta\u021bi-ne. <a href=\"https:\/\/www.zhsunyco.com\/ro\/contactati-ne\/\">zhsunyco.com\/contact-us<\/a><\/li>\n    <\/ol>\n\n  <\/article>\n  <!-- \u2191\u2191\u2191 -->\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Etichetele digitale de pre\u021b ale Walmart \u0219i panica legat\u0103 de \u201ecre\u0219terea brusc\u0103 a pre\u021burilor\u201d: Ce arat\u0103 de fapt datele Furtuna provocat\u0103 de \u201ecre\u0219terea brusc\u0103 a pre\u021burilor\u201d: Ce a declan\u0219at de fapt implementarea ecranelor digitale (ESL) de c\u0103tre Walmart P\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2026, fiecare dintre cele aproximativ 4.600 de magazine Walmart din SUA \u00ee\u0219i va fi \u00eenlocuit etichetele de pre\u021b din h\u00e2rtie cu ecrane digitale mici, de tip e-ink. Peste 2.300 de magazine au deja [\u2026]<\/p>","protected":false},"author":1,"featured_media":119409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"table_tags":[],"class_list":["post-119410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mml-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Walmart Surge Pricing Myth: The Truth About Digital Tags<\/title>\n<meta name=\"description\" content=\"Is the Walmart surge pricing panic justified? Data shows ESLs are built for operational efficiency, not dynamic pricing. Learn more today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zhsunyco.com\/ro\/cresterea-preturilor-la-walmart\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart&#039;s Digital Price Tags and the &#039;Surge Pricing&#039; Panic: What the Data Actually Shows\" \/>\n<meta property=\"og:description\" content=\"Is the Walmart surge pricing panic justified? Data shows ESLs are built for operational efficiency, not dynamic pricing. 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