An Electronic Shelf Label (ESL) is an electronic device that can be affixed to shelves in retail stores that displays a product’s information such as pricing. Rather than using traditional paper price tags, an ESL electronically updates in real time.

The digital shelf label system consists of ESL tags, base stations, and management software, enabling dynamic information updates. The system connects via wireless communication, supporting various technologies such as 2.4GHz, 433 MHz, BLE, NFC, and Wi-Fi. For example, in a 2.4GHz system, information is transmitted from retail systems (like ERP/POS) via the network to the management software. After processing, the software uses 2.4GHz wireless technology to send it through base stations to the ESL tags. Base stations typically communicate wirelessly with tags within a 13-15 meter range. This automated process ensures accurate and timely label information.

Using ESL labels helps save time and reduces human errors when updating pricing, offers rapid synchronization of promotional info, enhances store image, lowers paper expenses and in the end boosts customer satisfaction along with operational efficiency.

ESL tags feature a thin, light design with ultra-narrow bezels. They support displaying rich content like graphics and text, offering color options including a four-color display (black, white, red, yellow) and multi-color LED indicators. Integrated functionalities comprise NFC, temperature and power sensing, and a unique ID for management. These characteristics facilitate real-time information updates and contribute to display clarity and efficient daily retail operations.

Different sizes of ESL tags differ mainly in their screen size, display area, resolution, battery type, and housing dimensions, and some models are equipped with special features like waterproofing and low-temperature characteristics. These features allow them to meet the varying product display needs and information volume.

We can provide lots of installation accessories like the Hanger Clip, Horizontal Clip, Ice Insertion, Plastic Clip, Desktop Holder, Degree Clip, Plastic Rail, and others for different display and shelf positioning needs. For more precise details regarding the accessories, please reach out to our sales team.

Our ESL solution is based on a powerful eRetail management system specially designed to optimize retail operational efficiency. eRetail provides a user-friendly interface and allows for the central control of all electronic shelf labels along with automatic information updates and batch processing. eRetail also integrates with other retail systems like ERP or POS to ensure product data accuracy and consistency. The system supports customization of template structures and offers device configuration and monitoring features, enabling users to simplify the management of their stores.

The installation of ESL tags is normally quite straightforward and largely depends on the chosen installation accessories. We will provide comprehensive installation instructions. If further assistance is required for larger installations, you may reach out to our technical support staff.

Just reach out to us, tell us what you need, and our sales staff will send you a detailed description of the entire purchasing procedure. It will include tailored solutions such as digital shelf labels, base stations, software services, and peripherals. You can select from different product types and specifications, which come with competitive pricing and quick turnaround time.

Choose Zhsunyco to be your trusted partner for retail digital transformation. With over 12 years of experience and proven capability serving over 35,000 supermarkets in over 180 countries/regions globally, we offer one-stop digital display solutions. Our core ESL products feature innovative four-color displays and diverse technology support (e.g., 2.4GHz, NFC, BLE), ensuring clear and flexible presentation. Through our independently developed retail IoT platform, we help you achieve price automation and optimize operations, efficiently transforming physical stores into digital assets and significantly improving efficiency and customer experience.