{"id":70486,"date":"2024-04-22T14:11:33","date_gmt":"2024-04-22T06:11:33","guid":{"rendered":"https:\/\/www.zhsunyco.com\/?p=70486"},"modified":"2026-04-21T17:21:45","modified_gmt":"2026-04-21T09:21:45","slug":"pos-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.zhsunyco.com\/ar\/\u062f\u0644\u064a\u0644-\u062a\u0633\u0648\u064a\u0642-\u0646\u0642\u0627\u0637-\u0627\u0644\u0628\u064a\u0639\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-overview\"><strong>\u0644\u0645\u062d\u0629 \u0639\u0627\u0645\u0629<\/strong><\/h2>\n\n\n\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS) \u0648\u0647\u0648 \u0623\u062d\u062f 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fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/istockphoto-978191082-612x612-1.webp\" alt=\"\u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\" class=\"wp-image-70489\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/istockphoto-978191082-612x612-1.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/istockphoto-978191082-612x612-1-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/istockphoto-978191082-612x612-1-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pos-marketing\"><strong>\u0645\u0627 \u0647\u0648 \u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\u061f<\/strong><\/h2>\n\n\n\n<p>\u064a\u0634\u064a\u0631 \u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 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src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/c130cb642f9b29ef34e162f0b80cb7dc.webp\" alt=\"\u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\" class=\"wp-image-70492\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/c130cb642f9b29ef34e162f0b80cb7dc.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/c130cb642f9b29ef34e162f0b80cb7dc-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/c130cb642f9b29ef34e162f0b80cb7dc-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-components-of-successful-pos-marketing\"><strong>\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0646\u0642\u0627\u0637 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srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/4be55dadcc6278b6d7ef8ac910524eff.webp 768w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/4be55dadcc6278b6d7ef8ac910524eff-450x600.webp 450w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0628\u064a\u0646\u062a\u064a\u0631\u064a\u0633\u062a<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dumpbins\"><strong>\u062f\u0627\u0645\u0628\u064a\u0646\u0632<\/strong><\/h3>\n\n\n\n<p>\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u062a\u0645 \u0648\u0636\u0639 \u0647\u0630\u0647 \u0627\u0644\u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u0642\u0644\u0627\u0628\u0629 \u0639\u0644\u0649 \u0645\u0642\u0631\u0628\u0629 \u0645\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062e\u0631\u0648\u062c. \u064a\u062a\u0645 \u062a\u0639\u0628\u0626\u062a\u0647\u0627 \u0628\u0627\u0644\u0628\u0636\u0627\u0626\u0639 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class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a:<\/strong> \u064a\u062a\u0645 \u0625\u0639\u062f\u0627\u062f \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0639\u0644\u0649 \u0633\u0637\u062d \u0627\u0644\u0639\u0645\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0631\u0624\u064a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0646\u062f \u062f\u0641\u0639 \u062b\u0645\u0646 \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u0645. \u064a\u062a\u0645 \u0648\u0636\u0639\u0647\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u064a\u0646 \u0623\u0648 \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u064a\u062f. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0648\u0636\u0639 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\u0627\u0644\u0628\u064a\u0639\" class=\"wp-image-70491\" srcset=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/487128bf9ef84be53bfbca426ea01fef.webp 1024w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/487128bf9ef84be53bfbca426ea01fef-600x450.webp 600w, https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2024\/04\/487128bf9ef84be53bfbca426ea01fef-768x576.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0628\u064a\u0646\u062a\u064a\u0631\u064a\u0633\u062a<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-free-sample-areas\"><strong>\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/strong><\/h3>\n\n\n\n<p>\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0647\u064a \u0645\u0646\u0637\u0642\u0629 \u0639\u0631\u0636 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class=\"wp-element-caption\">\u0627\u0644\u0645\u0635\u062f\u0631: \u0628\u064a\u0646\u062a\u064a\u0631\u064a\u0633\u062a<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advantages-of-pos-marketing\"><strong>\u0645\u0632\u0627\u064a\u0627 <\/strong><strong>\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/strong><strong> \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increases-impulse-purchases\"><strong>\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u0641\u0639\u0629<\/strong><\/h3>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0639\u0645\u0644\u064a\u0627\u062a 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\u0634\u0631\u0627\u0621 \u0639\u0641\u0648\u064a\u0629. \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u0648\u0646 \u0641\u064a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u064a\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u0627\u0644\u062a\u0642\u0627\u0637 60%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhances-customer-experience\"><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a <\/strong><strong>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h3>\n\n\n\n<p>\u064a\u0639\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642 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\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/strong><\/h3>\n\n\n\n<p>\u064a\u0633\u0627\u0639\u062f \u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0642\u062a\u0631\u0628 \u0645\u0648\u0633\u0645\u0647\u0627 \u0645\u0646 \u0646\u0647\u0627\u064a\u062a\u0647. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0639\u0644\u0649 \u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629. 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\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0647\u0630\u0647 \u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d\u0629 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 1: \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;<strong>\u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 \u0645\u062d\u062f\u062f:<\/strong>&nbsp;\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647\u061f (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c X \u0628\u0645\u0642\u062f\u0627\u0631 151 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 3 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a\u060c \u062a\u0635\u0641\u064a\u0629 801 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a 3 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u060c \u0643\u0633\u0628 100 \u0639\u0636\u0648 \u062c\u062f\u064a\u062f \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621).<\/li>\n\n\n\n<li>&nbsp;<strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c (\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a) \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629:<\/strong>&nbsp;\u0627\u062e\u062a\u0631 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\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/strong>&nbsp;\u062a\u062e\u0635\u064a\u0635 \u0623\u0645\u0648\u0627\u0644 \u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0639\u0631\u0636 \u0623\u0648 \u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0623\u0648 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 2: \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0628<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;<strong>\u0627\u062e\u062a\u0631 \u0646\u0648\u0639 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628:<\/strong>&nbsp;\u0627\u062e\u062a\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0647\u062f\u0641\u0643 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062d\u0627\u0648\u064a\u0629 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\u062d\u062f\u064a\u062b\u064b\u0627\").<\/li>\n\n\n\n<li>&nbsp;<strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0648\u0636\u0639 \u0627\u0644\u0623\u0645\u062b\u0644:<\/strong>&nbsp;\u0636\u0639 \u0634\u0627\u0634\u0629 \u0627\u0644\u0639\u0631\u0636 \u0641\u064a \u0623\u0639\u0644\u0649 \u0645\u0646\u0637\u0642\u0629 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062f\u0641\u0639 \u062f\u0648\u0646 \u0625\u0639\u0627\u0642\u0629 \u0627\u0644\u062a\u062f\u0641\u0642. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u0641\u064a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u064a\u0646.<\/li>\n\n\n\n<li>&nbsp;<strong>\u0627\u0643\u062a\u0628 \u0646\u0633\u062e\u0629 \u0648\u0627\u0636\u062d\u0629:<\/strong>&nbsp;\u064a\u062c\u0628 \u0641\u0647\u0645 \u0627\u0644\u0639\u0631\u0636 \u0641\u064a \u062b\u0644\u0627\u062b \u062b\u0648\u0627\u0646\u064d \u0623\u0648 \u0623\u0642\u0644.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 3: \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/strong><\/p>\n\n\n\n<p>&nbsp;<strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0646\u0642\u064a\u062d:<\/strong>&nbsp;\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639.<\/p>\n\n\n\n<p>&nbsp;<strong>\u062a\u062f\u0631\u064a\u0628 \u0645\u0648\u0638\u0641\u064a\u0643:<\/strong>&nbsp;\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0623\u0645\u0646\u0627\u0621 \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0644\u062f\u064a\u0643 \u0639\u0644\u0649 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id=\"h-frequently-asked-questions\"><strong>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-pos-marketing-effective-for-retailers\"><strong>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0641\u0639\u0627\u0644\u0627\u064b \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u061f<\/strong><\/h3>\n\n\n\n<p>\u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0641\u0639\u0627\u0644 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0641\u0647\u0648 \u064a\u0634\u0631\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 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\u0645\u062d\u062f\u0648\u062f\u0629\u061f<\/strong><\/h3>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0633\u0648\u064a\u0642 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u062a\u0649 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632\u0648\u0627 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0625\u0642\u0628\u0627\u0644\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0645\u062a\u0627\u062c\u0631\u0647\u0645. \u062a\u062c\u0630\u0628 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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