{"id":116441,"date":"2026-03-25T16:18:16","date_gmt":"2026-03-25T08:18:16","guid":{"rendered":"https:\/\/www.zhsunyco.com\/?p=116441"},"modified":"2026-03-25T16:37:57","modified_gmt":"2026-03-25T08:37:57","slug":"supermarket-pricing-strategies","status":"publish","type":"post","link":"https:\/\/www.zhsunyco.com\/ar\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0639\u064a\u0631-\u0641\u064a-\u0627\u0644\u0645\u062a\u0627\u062c\u0631-\u0627\u0644\u0643\u0628\u0631\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649 \u0641\u064a \u0639\u0627\u0645 2026"},"content":{"rendered":"<article class=\"supermarket-pricing-guide\">\n    <header class=\"guide-header reveal-on-scroll\">\n        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src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/03\/supermarket-pricing-strategies-4.webp\" alt=\"\u062a\u0635\u0648\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0633\u0644\u0629\" style=\"width: 512px; height: 384px; object-fit: contain; border-radius: 8px; max-width: 100%;\">\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"guide-section reveal-on-scroll\">\n        <h2>\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a EDLP \u0645\u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0648\u0627\u0644\u0645\u0646\u062e\u0641\u0636<\/h2>\n        <div class=\"content-block\">\n            <p>\u0644\u0639\u0642\u0648\u062f \u0645\u0646 \u0627\u0644\u0632\u0645\u0646\u060c \u0647\u064a\u0645\u0646\u062a \u0641\u0644\u0633\u0641\u062a\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u062a\u0627\u0646 \u0644\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0645\u0627 \u0639\u0642\u064a\u062f\u062a\u064a\u0646 \u0645\u062a\u0646\u0627\u0641\u0631\u062a\u064a\u0646\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u064a\u0646 \u0641\u0647\u0645 \u0622\u0644\u064a\u0627\u062a\u0647\u0645\u0627 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u062a\u0643\u064a\u064a\u0641\u0647\u0645\u0627 \u0645\u0639 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0648\u0627\u0642\u0639 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f. \u0625\u0646 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0623\u0639\u0645\u0649 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062f\u0648\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u0628\u0646\u064a\u062a\u0647\u0645 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0647\u0648 \u0648\u0635\u0641\u0629 \u0644\u0643\u0627\u0631\u062b\u0629.<\/p>\n\n            <h3>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u064a\u0648\u0645\u064a (EDLP) \u0648\u062f\u0641\u0627\u0639 \"\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u064a\u0648\u0645\u064a\" (EDLP) \u0648\"\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0632\u0627\u0626\u0641<\/h3>\n            <p>\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0644\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u064a\u0648\u0645\u064a \u0627\u0644\u0645\u0646\u062e\u0641\u0636 (EDLP) \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0623\u062d\u062f\u0627\u062b \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0634\u062f\u064a\u062f\u0629. \u0648\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u062b\u0644 Walmart \u0623\u0648 Aldi \u0642\u062f \u0646\u062c\u062d\u062a \u0641\u064a \u062a\u0633\u0644\u064a\u062d \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u064a\u0648\u0645\u064a (EDLP)\u060c \u0625\u0644\u0627 \u0623\u0646 \u0646\u062c\u0627\u062d\u0647\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0647\u064a\u0645\u0646\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0643\u0631\u0627\u0631\u0647\u0627\u060c \u0648\u062a\u0631\u0634\u064a\u062f \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u062e\u0632\u0646\u064a\u0629 \u0628\u0644\u0627 \u0631\u062d\u0645\u0629\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0634\u063a\u0644\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0645\u062c\u0627\u0631\u0627\u062a\u0647\u0627.<\/p>\n            <p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0628\u0627\u0626\u0639\u064a \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0648\u0627\u0644\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0641\u0625\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u062a\u0628\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 EDLP \u0627\u0644\u0628\u062d\u062a\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062c\u0646\u0633\u064a\u0627\u062a \u0647\u0648 \u0637\u0631\u064a\u0642 \u0645\u0628\u0627\u0634\u0631 \u0644\u062a\u0622\u0643\u0644 \u0627\u0644\u0647\u0627\u0645\u0634. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062d\u062f\u064a\u062b \u0647\u0648 <strong>\u0627\u0644\u062f\u0641\u0627\u0639 \"\u0627\u0644\u0632\u0627\u0626\u0641-EDLP\" (\u0623\u0648 \u062f\u0641\u0627\u0639 EDLP \u0627\u0644\u0647\u062c\u064a\u0646)<\/strong>. \u0648\u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0648\u0636\u0639 \u0633\u064a\u0627\u062c \u062d\u0648\u0644 \u0641\u0626\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0648\u0628\u0627\u0631\u0632\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0645\u062b\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0644\u0628\u0627\u0646 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0623\u0648 \u0627\u0644\u0645\u062e\u0628\u0648\u0632\u0627\u062a \u0627\u0644\u0637\u0627\u0632\u062c\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062d\u0644\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642 \u0646\u0645\u0648\u0630\u062c EDLP \u062d\u0635\u0631\u064a\u0627\u064b \u0639\u0644\u064a\u0647\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643\u060c \u064a\u0642\u0648\u0645 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0635\u063a\u0627\u0631 \u0628\u0628\u0646\u0627\u0621 \u062a\u0635\u0648\u0631 \u0645\u062d\u0644\u064a \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0633\u0639\u0631 \u062f\u0648\u0646 \u0646\u0632\u064a\u0641 \u0647\u0648\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0639\u0628\u0631 \u0645\u062e\u0632\u0648\u0646\u0647\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0646\u0638\u0631 \u0625\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u064a\u0646 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0628\u0642\u0627\u0644\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u062c\u0627\u0648\u0632\u0648\u0646 \u062d\u0631\u0648\u0628 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u064a\u062b\u0628\u062a\u0648\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062f\u0646\u064a\u0627 \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0641\u0642\u0637 \u0639\u0644\u0649 \"\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0639\u0645\u064a\u0627\u0621 \u0627\u0644\u062d\u0633\u0627\u0633\u0629\" \u0644\u0644\u062f\u0641\u0627\u0639 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0646 \u062d\u0635\u062a\u0647\u0645 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0636\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0623\u0643\u0628\u0631.<\/p>\n\n            <h3>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0648\u0627\u0644\u0645\u0646\u062e\u0641\u0636<\/h3>\n            <p>\u062a\u0639\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0648\u0627\u0644\u0645\u0646\u062e\u0641\u0636 (Hi-Lo) \u0639\u0644\u0649 \u0625\u064a\u0642\u0627\u0639 \u0627\u0644\u062a\u0628\u0627\u064a\u0646. \u064a\u062d\u0627\u0641\u0638 \u0628\u0627\u0626\u0639\u0648 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0623\u0633\u0639\u0627\u0631 \u064a\u0648\u0645\u064a\u0629 \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u063a\u0627\u0644\u0628\u064a\u0629 \u0645\u062e\u0632\u0648\u0646\u0647\u0645 \u0648\u0644\u0643\u0646\u0647\u0645 \u064a\u0646\u0641\u0630\u0648\u0646 \u062e\u0635\u0648\u0645\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u0624\u0642\u062a\u0629 \u0639\u0644\u0649 \u0633\u0644\u0639 \u0645\u062e\u062a\u0627\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0639\u0631\u0636. \u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \"\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0646\u0632\" \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u0641\u0632 \u062e\u0648\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0646 \u062a\u0641\u0648\u064a\u062a \u0627\u0644\u0641\u0631\u0635\u0629 \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u062c\u0631.<\/p>\n            <p>\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0639\u0631\u0636 \u0627\u0644\u062f\u064a\u0643 \u0627\u0644\u0631\u0648\u0645\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0641\u064a \u0639\u064a\u062f \u0627\u0644\u0634\u0643\u0631 \u0641\u064a \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629. 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\u0641\u0639\u0627\u0644 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a (ATV)\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0636\u0639 \u0639\u0628\u0626\u064b\u0627 \u0647\u0627\u0626\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0631\u0641\u0648\u0641\u060c \u0648\u0627\u0644\u062a\u0646\u0628\u0624 \u0627\u0644\u062f\u0642\u064a\u0642 \u0628\u0627\u0644\u0637\u0644\u0628 \u0644\u0625\u062f\u0627\u0631\u0629 \u0630\u0631\u0648\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u0633\u0644\u0627\u0633\u0644 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class=\"content-block\">\n            <p>\u064a\u0643\u0645\u0646 \u0625\u062a\u0642\u0627\u0646 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0645\u062d\u0641\u0638\u0629 \u0645\u062e\u0632\u0648\u0646\u0643 \u0648\u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0628\u0647\u0627. \u0648\u062a\u0639\u062a\u0645\u062f \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0645\u0631\u0628\u062d \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0641\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KVIs) \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0631\u062a\u0641\u0639. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u0648\u0644 \u0641\u064a\u0647 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0646 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0627\u062a \u0625\u0644\u0649 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u0633\u0644\u0648\u0643\u064a.<\/p>\n\n            <h3>\u062a\u062d\u062f\u064a\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KVIs)<\/h3>\n            <p>\u0639\u0646\u0635\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KVI) \u0647\u0648 \u0645\u0646\u062a\u062c \u064a\u0639\u0645\u0644 \u0633\u0639\u0631\u0647 \u0643\u0645\u0642\u064a\u0627\u0633 \u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0639\u0646 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0639\u0644\u0649 \u062a\u062d\u0645\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641. \u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0633\u0644\u0639 \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0647\u0648 \u0639\u0644\u0645 \u064a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0623\u0628\u0639\u0627\u062f \u0645\u0648\u0636\u0648\u0639\u064a\u0629: \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u060c \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0642\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631. \u0647\u0646\u0627\u0643 \u0645\u0639\u064a\u0627\u0631 \u0635\u0646\u0627\u0639\u064a \u062d\u0627\u0633\u0645 \u064a\u0641\u0631\u0636 \u0623\u0646 \u062a\u0642\u062a\u0635\u0631 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 500 \u0625\u0644\u0649 800 \u0648\u062d\u062f\u0629 \u062a\u062e\u0632\u064a\u0646 \u0645\u062e\u0632\u0648\u0646 \u0645\u0639\u0631\u0641\u064a (\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0645\u0646 51 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0639\u062f\u062f \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u062e\u0632\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631)<a href=\"#footnote-2\" class=\"footnote-link\">[2]<\/a>. \u0625\u0646 \u062a\u0648\u0633\u064a\u0639 \u0642\u0627\u0626\u0645\u0629 KVI \u0625\u0644\u0649 \u0645\u0627 \u0628\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062d\u062f \u064a\u0636\u0639\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u0632\u064a\u0641 \u0643\u0627\u0631\u062b\u064a \u0641\u064a \u0627\u0644\u0647\u0627\u0645\u0634.<\/p>\n\n            <div class=\"highlight-block bg-partial\">\n                <h3>\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u0647\u0627\u0645\u0634<\/h3>\n                <p>\u0644\u0646\u0634\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0648\u0631\u0648\u0627\u062f \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0628\u0623\u0645\u0627\u0646\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0635\u0627\u0631\u0645 \u0644\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644. \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0642\u0627\u062a\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u062a\u0643\u0628\u0647\u0627 \u0627\u0644\u0645\u0634\u063a\u0644\u0648\u0646 \u0627\u0644\u0647\u0648\u0627\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0635\u0646\u0627\u0641 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u0644\u0641 \u0648\u0645\u062a\u063a\u064a\u0631\u0629 \u0627\u0644\u0648\u0632\u0646 (\u0645\u062b\u0644 \u0627\u0644\u0644\u062d\u0648\u0645 \u0627\u0644\u0637\u0627\u0632\u062c\u0629 \u0627\u0644\u0637\u0627\u0632\u062c\u0629) \u0643\u0642\u0627\u062f\u0629 \u0644\u0644\u062e\u0633\u0627\u0631\u0629. \u064a\u0645\u0643\u0646 \u0644\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0646\u0643\u0645\u0627\u0634 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0648\u062a\u0642\u0644\u0628\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0628\u0631\u064a\u062f \u0623\u0646 \u062a\u062d\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0644\u062d\u0648\u0645 \u0625\u0644\u0649 \u062e\u0633\u0627\u0631\u0629 \u0645\u0627\u0644\u064a\u0629 \u0645\u062f\u0645\u0631\u0629.<\/p>\n                <p>\u0648\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0635\u062d\u064a\u062d \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0648\u0627\u0644\u0645\u0636\u0628\u0648\u0637\u0629 \u0628\u0625\u062d\u0643\u0627\u0645 \u0623\u0648 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629. \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648: \u064a\u0646\u062c\u0630\u0628 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u062c\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0644\u0644\u063a\u0627\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0646 \u0639\u0646\u0647 \u0628\u0634\u062f\u0629 \u0639\u0644\u0649 \u062c\u0627\u0644\u0648\u0646 \u0645\u0646 \u0627\u0644\u062d\u0644\u064a\u0628 \u0643\u0627\u0645\u0644 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(\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u062f\u062f\u060c \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629)<\/p>\n                    <\/div>\n                    <div class=\"matrix-cell label-y\">\u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0646\u062e\u0641\u0636<\/div>\n                    <div class=\"matrix-cell content-cell bg-white\">\n                        <h4 class=\"text-accent-blue\">\u062f\u0628\u0627\u0628\u064a\u0633 \u0627\u0644\u062e\u0644\u0641\u064a\u0629<\/h4>\n                        <p class=\"text-main-color\">\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0639\u0644\u0628\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. (\u062a\u0631\u062f\u062f \u0645\u0646\u062e\u0641\u0636\u060c \u0647\u0627\u0645\u0634 \u0645\u0646\u062e\u0641\u0636 - \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0641\u0624)<\/p>\n                    <\/div>\n                    <div class=\"matrix-cell content-cell bg-white\">\n                        <h4 class=\"text-accent-blue\">\u0633\u0627\u0626\u0642\u0648 \u0627\u0644\u0645\u0631\u0648\u0631 (KVIs)<\/h4>\n                        <p class=\"text-main-color\">\u0627\u0644\u062d\u0644\u064a\u0628 \u0627\u0644\u0639\u0627\u062f\u064a \u0648\u0627\u0644\u0628\u064a\u0636 \u0648\u0627\u0644\u0645\u0648\u0632 \u0648\u0627\u0644\u0645\u0648\u0632 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u063a\u0627\u0632\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 (\u062a\u0631\u062f\u062f 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\u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a. \u0641\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0627\u0644\u0645\u0639\u0631\u0648\u0636\u0629 \u0639\u0644\u0649 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u062a\u062d\u0645\u0644 \u0648\u0632\u0646\u0627\u064b \u0646\u0641\u0633\u064a\u0627\u064b \u0647\u0627\u0626\u0644\u0627\u064b.<\/p>\n            <ul class=\"styled-list\">\n                <li><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0633\u0627\u062d\u0631 (\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0641\u0631\u062f\u064a - \u0627\u0644\u0632\u0648\u062c\u064a):<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0640 .99 \u0623\u0648 .95. \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u0642\u0631\u0623\u0648\u0646 \u0645\u0646 \u0627\u0644\u064a\u0633\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u064a\u0645\u064a\u0646\u060c \u0641\u0625\u0646 \u0633\u0639\u0631 $2.99 \u064a\u0631\u062a\u0643\u0632 \u0645\u0639\u0631\u0641\u064a\u064b\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647 \"\u062f\u0648\u0644\u0627\u0631\u0627\u0646 \u0648\u0634\u064a\u0621 \u0645\u0627\" \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \"\u062b\u0644\u0627\u062b\u0629 \u062f\u0648\u0644\u0627\u0631\u0627\u062a \u062a\u0642\u0631\u064a\u0628\u064b\u0627\". \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0633\u0627\u062d\u0631 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a \u0641\u064a \u0645\u0645\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \".99\" \u0641\u064a \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0645\u0635\u0637\u0646\u0639 \u0645\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0634\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c $2.00) \u0625\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629.<\/li>\n                <li><strong>\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u062d\u062f\u0627\u062a (\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u062d\u062f\u0627\u062a (\u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0628\u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0645\u0631\u0626\u064a):<\/strong> \u062a\u0623\u0637\u064a\u0631 \u0627\u0644\u0633\u0639\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \"2 \u0645\u0642\u0627\u0628\u0644 $5.00\" \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \"$2.50 \u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627\". \u062d\u062a\u0649 \u0639\u0646\u062f\u0645\u0627 \u064a\u0633\u0645\u062d \u0646\u0638\u0627\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0631\u064a\u0627\u0636\u064a\u064b\u0627 \u0628\u0634\u0631\u0627\u0621 \u0633\u0644\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0642\u0627\u0628\u0644 $2.50\u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u0631\u062a\u0643\u0627\u0632 \u0627\u0644\u0628\u0635\u0631\u064a \u0644\u0644\u0631\u0642\u0645 \"2\" \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 2) \u0648\u064a\u062d\u0641\u0632 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0648\u0645\u0646\u062f\u0641\u0639\u0629 (\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 1) \u0644\u0648\u0636\u0639 \u0633\u0644\u0639\u062a\u064a\u0646 \u0641\u064a \u0639\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0625\u0644\u0649 \u0631\u0641\u0639 \u0633\u0631\u0639\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0628\u0623\u0631\u0642\u0627\u0645 \u0645\u0636\u0627\u0639\u0641\u0629.<\/li>\n                <li><strong>\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0634\u0631\u0627\u0643 \u0627\u0644\u062e\u062f\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u062b\u0628\u064a\u062a:<\/strong> \u0648\u0636\u0639 \u0635\u0646\u0641 \u0645\u062a\u0645\u064a\u0632 \u0648\u0645\u0631\u062a\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u0628\u062c\u0648\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0641\u0627\u0644\u062c\u0628\u0646 \u0627\u0644\u062d\u0631\u0641\u064a $15 \u064a\u062c\u0639\u0644 \u062c\u0628\u0646 \u0627\u0644\u0634\u064a\u062f\u0631 \u0627\u0644\u0641\u0627\u062e\u0631 $9 \u0627\u0644\u0645\u062c\u0627\u0648\u0631 \u0644\u0647 \u064a\u0628\u062f\u0648 \u0645\u0639\u0642\u0648\u0644\u0627\u064b \u0648\u0630\u0627 \u0642\u064a\u0645\u0629 \u0645\u0639\u0642\u0648\u0644\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062c\u0628\u0646 $9 \u0642\u062f \u064a\u0628\u062f\u0648 \u0628\u0627\u0647\u0638 \u0627\u0644\u062b\u0645\u0646 \u0625\u0630\u0627 \u062a\u0645 \u0648\u0636\u0639\u0647 \u0628\u062c\u0648\u0627\u0631 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0627\u0645\u0629 $4T4. \u062a\u0639\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u0644\u0645\u062a\u0633\u0648\u0642 \u0644\u0645\u0641\u0647\u0648\u0645 \"\u0628\u0627\u0647\u0638 \u0627\u0644\u062b\u0645\u0646\".\n                    <div style=\"text-align: center; margin: 30px 0;\">\n                        <img decoding=\"async\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/03\/supermarket-pricing-strategies-3.webp\" alt=\"\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0634\u0631\u0627\u0643 \u0627\u0644\u062e\u062f\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u062b\u0628\u064a\u062a\" style=\"width: 512px; height: 384px; object-fit: contain; border-radius: 8px; max-width: 100%;\">\n                    <\/div>\n                <\/li>\n            <\/ul>\n        <\/div>\n    <\/section>\n\n    <section class=\"guide-section reveal-on-scroll\">\n        <h2>\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0637\u0631\u0627\u0632 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0645\u062a\u062c\u0631\u0643<\/h2>\n        <div class=\"content-block\">\n            <p>\u0644\u0627 \u064a\u0648\u062c\u062f \u062d\u0644 \u0634\u0627\u0645\u0644 \u0641\u064a \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u062a\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u064b \u0648\u062b\u064a\u0642\u0627\u064b \u0628\u0627\u0644\u0628\u0635\u0645\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0644\u0645\u062a\u062c\u0631\u0643\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0648\u0646\u0636\u062c \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f. \u0625\u0646 \u0646\u0634\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0647\u0627\u0645\u0634 \u0630\u0627\u062a \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u062d\u064a\u0651 \u0634\u062f\u064a\u062f \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u0641\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0645\u0627 \u0623\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062f\u0648\u0646 \u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0633\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0625\u0641\u0644\u0627\u0633. \u062a\u062d\u062f\u062f \u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0643\u064a\u0641\u064a\u0629 \u0645\u0648\u0627\u0621\u0645\u0629 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0639 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/p>\n\n            <div class=\"table-responsive\">\n                <table class=\"strategy-table\">\n                    <thead>\n                        <tr>\n                            <th>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/th>\n                            <th>\u0634\u0643\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0648\u062d\u062c\u0645\u0647<\/th>\n                            <th>\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/th>\n                            <th>\u0642\u0648\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629<\/th>\n                            <th>\u0645\u062e\u0627\u0637\u0631 \u062a\u0642\u0644\u0628 \u0627\u0644\u0647\u0627\u0645\u0634<\/th>\n                        <\/tr>\n                    <\/thead>\n                    <tbody>\n                        <tr>\n                            <td><strong>EDLP (\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u064a\u0648\u0645\u064a \u0627\u0644\u0645\u0646\u062e\u0641\u0636)<\/strong><\/td>\n                            <td>\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0647\u0627\u064a\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645.<\/td>\n                            <td>\u0639\u0627\u0626\u0644\u0627\u062a \u0630\u0627\u062a \u062d\u0633\u0627\u0633\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u062a\u0634\u062a\u0631\u064a \u0628\u0627\u0644\u062c\u0645\u0644\u0629.<\/td>\n                            <td>\u0645\u062a\u0637\u0631\u0641\u0629. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645.<\/td>\n                            <td>\u062a\u0642\u0644\u0628\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0648\u0644\u0643\u0646 \u0647\u0648\u0627\u0645\u0634 \u0623\u0633\u0627\u0633\u064a\u0629 \u0636\u0626\u064a\u0644\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.<\/td>\n                        <\/tr>\n                        <tr>\n                            <td><strong>\u0634\u0628\u0647-EDLP (\u0647\u062c\u064a\u0646)<\/strong><\/td>\n                            <td>\u0627\u0644\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u0627\u0644\u0628\u0642\u0627\u0644\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0648\u0646.<\/td>\n                            <td>\u0627\u0644\u0623\u062d\u064a\u0627\u0621 \u0630\u0627\u062a \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0637 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0631\u0627\u062d\u0629.<\/td>\n                            <td>\u0645\u0639\u062a\u062f\u0644\u0629. \u062a\u0631\u0643\u0632 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0641\u0626\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/td>\n                            <td>\u0645\u0639\u062a\u062f\u0644\u0629. \u064a\u062d\u0645\u064a \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u062a\u0635\u0648\u0631.<\/td>\n                        <\/tr>\n                        <tr>\n                            <td><strong>\u0647\u0627\u064a \u0644\u0648 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><\/td>\n                            <td>\u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0636\u0648\u0627\u062d\u064a.<\/td>\n                            <td>\u064a\u0633\u062a\u062c\u064a\u0628 \u062c\u0627\u0645\u0639\u0648 \u0627\u0644\u0643\u0631\u0632 \u0644\u0644\u062a\u0639\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629.<\/td>\n                            <td>\u0645\u0631\u0648\u0646\u0629 \u0639\u0627\u0644\u064a\u0629. \u062a\u062a\u0637\u0644\u0628 \u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646.<\/td>\n                            <td>\u0645\u0631\u062a\u0641\u0639\u0629. \u062a\u062a\u0642\u0644\u0628 \u0627\u0644\u0647\u0648\u0627\u0645\u0634 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0623\u0633\u0628\u0648\u0639 \u0644\u0622\u062e\u0631.<\/td>\n                        <\/tr>\n                        <tr>\n                            <td><strong>\u0628\u0631\u064a\u0645\u064a\u0648\u0645 \/ KVI-Light<\/strong><\/td>\n                            <td>\u0627\u0644\u0628\u0642\u0627\u0644\u0648\u0646 \u0627\u0644\u062d\u0636\u0631\u064a\u0648\u0646 \u0627\u0644\u0628\u0648\u062a\u064a\u0643 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0636\u0648\u064a\u0629.<\/td>\n                            <td>\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0630\u0648\u0648 \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0648\u0627\u0644\u0645\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u0635\u062d\u0629.<\/td>\n                            <td>\u0645\u062a\u062e\u0635\u0635\u0629. \u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/td>\n                            <td>\u0645\u062e\u0627\u0637\u0631 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u062d\u0633\u0627\u0633\u0629 \u0644\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a.<\/td>\n                        <\/tr>\n                    <\/tbody>\n                <\/table>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <section class=\"guide-section reveal-on-scroll\">\n        <h2>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642: \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641<\/h2>\n        <div class=\"content-block\">\n            <p>\u0625\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0635\u0648\u0631\u0647\u0627 \u0641\u064a \u063a\u0631\u0641\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0643\u0648\u0646 \u0639\u062f\u064a\u0645\u0629 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0625\u0630\u0627 \u062a\u0639\u0637\u0644\u062a \u0639\u0646\u062f \u062d\u0627\u0641\u0629 \u0627\u0644\u0631\u0641\u0648\u0641 \u0627\u0644\u0645\u0627\u062f\u064a\u0629. \u0641\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062c\u0631\u062f \u0646\u0638\u0631\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a. \u0641\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0647\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u062e\u062a\u0641\u064a \u0641\u064a\u0647 \u0647\u0648\u0627\u0645\u0634 \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0628\u0642\u0627\u0644\u0629.<\/p>\n\n            <div style=\"text-align: center; margin: 40px 0;\">\n                <img decoding=\"async\" src=\"https:\/\/www.zhsunyco.com\/wp-content\/uploads\/2026\/03\/supermarket-pricing-strategies-1.webp\" alt=\"\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630\" style=\"width: 512px; height: 384px; object-fit: contain; border-radius: 8px; max-width: 100%;\">\n            <\/div>\n\n            <h3>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629<\/h3>\n            <p>\u0625\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062d\u062f\u064a\u062b \u0647\u0648 \u0622\u0644\u064a\u0629 \u062d\u064a\u0629 \u062a\u062a\u0646\u0641\u0633 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0633\u062d \u0627\u0644\u0636\u0648\u0626\u064a \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u062f\u0647\u0627 \u0623\u0646\u0638\u0645\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS) \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062c\u0632\u0626\u064a\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0643\u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 <a href=\"https:\/\/www.zhsunyco.com\/ar\/\u0625\u062f\u0627\u0631\u0629-\u0623\u0633\u0639\u0627\u0631-\u0627\u0644\u062a\u062c\u0632\u0626\u0629\/\" target=\"_blank\" style=\"color: var(--accent-blue); font-weight: 700; text-decoration: underline;\">\u0625\u062f\u0627\u0631\u0629 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/a> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u064a\u0645\u0643\u0646 \u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0642\u0648\u064a\u0629 \u0623\u0646 \u064a\u0633\u062d\u0628 \u062a\u0642\u0631\u064a\u0631 \"\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0628\u0637\u064a\u0621 \u0627\u0644\u062d\u0631\u0643\u0629\" \u0645\u0646 \u0639\u0637\u0644\u0629 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u060c \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647 \u0628\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u0648\u0635\u064a\u0627\u063a\u0629 \u062a\u0639\u062f\u064a\u0644 \u0645\u062d\u0644\u064a \u0644\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 \u0635\u0628\u0627\u062d \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0647\u0646\u0627\u0643 \u062a\u0646\u0628\u064a\u0647 \u0647\u0627\u0645: \u064a\u062c\u0628 \u0623\u0644\u0627 \u062a\u0639\u064a\u0634 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a \u0635\u0648\u0645\u0639\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0643\u0627\u0645\u0644 \u0623\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0628\u0633\u0644\u0627\u0633\u0629 \u0645\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 (ERP) \u0644\u0645\u0646\u0639 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0643\u0627\u0631\u062b\u064a \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0643\u062b\u0641 \u0644\u0633\u0644\u0639\u0629 \u063a\u064a\u0631 \u0645\u062a\u0648\u0641\u0631\u0629 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n            <div class=\"highlight-block bg-cta\">\n                <h3>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0627\u062f\u064a: \u062d\u0644\u0648\u0644\u0643 ESL \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 ESL<\/h3>\n\n                <p>\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0627\u0644\u0646\u0627\u062c\u062d \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0645\u0627\u062f\u064a\u0629 \u0641\u0648\u0631\u064a\u0629. \u0623\u062f\u062e\u0644 <strong><a href=\"https:\/\/www.zhsunyco.com\/ar\/\u062d\u0644-\u0627\u0644\u0639\u0631\u0636-\u0627\u0644\u0631\u0642\u0645\u064a-\u0644\u0623\u0639\u0645\u0627\u0644-\u0627\u0644\u0628\u064a\u0639-\u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629-2\/2-2-4-\u062c\u064a\u062c\u0627-\u0647\u0631\u062a\u0632-esls\/\" target=\"_blank\" style=\"color: inherit; text-decoration: underline;\">\u0645\u0644\u0635\u0642 \u0627\u0644\u0631\u0641 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (ESL) \u0628\u062a\u0631\u062f\u062f 2.4 \u062c\u064a\u062c\u0627 \u0647\u0631\u062a\u0632 (ESL)<\/a><\/strong>\u0627\u0644\u062a\u0645\u0643\u064a\u0646 <em>\u0627\u0644\u062a\u062e\u0641\u064a\u0636 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639<\/em>. \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u062a\u0634\u0641 \u0646\u0638\u0627\u0645 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0627\u0646\u062a\u0647\u0627\u0621 \u0635\u0644\u0627\u062d\u064a\u0629 \u0627\u0644\u0644\u062d\u0645 \u0627\u0644\u0645\u0641\u0631\u0648\u0645\u060c \u064a\u062a\u0645 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0633\u0639\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627. \u0644\u0627 \u064a\u062a\u062d\u0631\u0643 \u0627\u0644\u0645\u0646\u062a\u062c. \u0644\u0627 \u064a\u062a\u0645 \u0646\u0634\u0631 \u0623\u064a \u0645\u0648\u0638\u0641\u064a\u0646. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062b \u0646\u0638\u0627\u0645 Zsunyco\u043e ESL \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0639\u0628\u0631 MQTT. \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062d\u0628\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0628\u062a\u0643\u0631 \u0628\u0623\u0631\u0628\u0639\u0629 \u0623\u0644\u0648\u0627\u0646 (\u0623\u062d\u0645\u0631\/\u0623\u0628\u064a\u0636\/\u0623\u0635\u0641\u0631\/\u0623\u0635\u0641\u0631\/\u0623\u0633\u0648\u062f)\u060c \u062a\u0648\u0645\u0636 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0628\u062a\u0635\u0645\u064a\u0645 \u062a\u0631\u0648\u064a\u062c\u064a \u0623\u062d\u0645\u0631 \u0646\u0627\u0628\u0636 \u0628\u0627\u0644\u062d\u064a\u0627\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0639\u062a\u0631\u0627\u0636 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062e\u0641\u064a\u0636.<\/p>\n                <p>\u0628\u0641\u0636\u0644 \u0645\u0639\u062f\u0644 \u0639\u064a\u0648\u0628 0.0018%\u060c \u0648\u0639\u0645\u0631 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 5 \u064810 \u0633\u0646\u0648\u0627\u062a\u060c \u0648\u0628\u0631\u0646\u0627\u0645\u062c \u0628\u062f\u0648\u0646 \u0631\u0633\u0648\u0645\u060c \u062a\u0645\u0643\u0651\u0646\u0643 Zhsunyco \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u062f\u0648\u0646 \u0639\u064a\u0628. \u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u062e\u062a\u0646\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0648\u062d\u0645\u0627\u064a\u0629 \u0647\u0627\u0645\u0634 1.5% \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/p>\n\n                <div class=\"cta-btn-wrapper\">\n                    <a href=\"https:\/\/www.zhsunyco.com\/ar\/\u0627\u062a\u0635\u0644-\u0628\u0646\u0627\/\" class=\"cta-button\">\u062a\u0631\u0642\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <footer class=\"guide-footnotes reveal-on-scroll\">\n        <h4>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h4>\n        <ol>\n            <li id=\"footnote-1\">FMI - \u0631\u0627\u0628\u0637\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629. \"\u0635\u0646\u0627\u0639\u0629 \u0628\u064a\u0639 \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u062a\u062d\u062f\u062b\". \u062a\u062d\u0644\u064a\u0644 \u0645\u0641\u0635\u0644 \u0644\u0635\u0627\u0641\u064a \u0647\u0648\u0627\u0645\u0634 \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u0639\u0643\u0633 \u062e\u0637 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0645\u0646 11 \u0625\u0644\u0649 31 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u0625\u0644\u0649 31 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a \u0625\u0644\u0649 3 \u062a\u064a\u0631\u0627\u0628\u0627\u064a\u062a. <a href=\"https:\/\/www.fmi.org\/our-research\/research-reports\/food-retailing-industry-speaks\" target=\"_blank\">\u0639\u0631\u0636 \u0627\u0644\u062a\u0642\u0631\u064a\u0631<\/a><\/li>\n            <li id=\"footnote-2\">\u0628\u064a\u0627\u0646\u0627\u062a NielsenIQ &amp; Retail Pricing Analytics \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a\u0629. \"\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0641\u0638\u0629 KVI.\" \u062a\u0642\u062a\u0631\u062d \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u062f\u062f KVI \u0623\u0642\u0644 \u0645\u0646 5% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u062e\u0632\u0646\u064a\u0629 \u0644\u0645\u0646\u0639 \u062a\u062e\u0641\u064a\u0641 \u0627\u0644\u0647\u0627\u0645\u0634 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062c\u0631. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-improve-price-perception-profitably\" target=\"_blank\">\u0639\u0631\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a><\/li>\n        <\/ol>\n    <\/footer>\n<\/article>\n\n<style>\n    \/* Font Imports *\/\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;500;700&display=swap');\n    \n    :root {\n        --bg-main: #FFFFFF;\n        --bg-partial: #8B93AD;\n        --text-main: #8B93AD;\n        --text-light: #FFFFFF;\n        --h1-color: #1D3069;\n        --h2-color: #1D3069;\n        --h3-color: #94CA45;\n        --accent-green: #94CA45;\n        --accent-blue: #1D3069;\n        --accent-gray: #727F87;\n    }\n    \n    body {\n        background-color: var(--bg-main);\n        font-family: 'Montserrat', sans-serif;\n        color: var(--text-main);\n        font-size: 16px;\n        font-weight: 400;\n        line-height: 1.8;\n        margin: 0;\n        padding: 0;\n    }\n    \n    .supermarket-pricing-guide {\n        max-width: 1200px;\n        margin: 0 auto;\n        padding: 50px 20px;\n    }\n    \n    \/* Typography Constraints *\/\n    .guide-header h1 {\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 500;\n        font-size: 48px;\n        color: var(--h1-color);\n        line-height: 1.2;\n        margin-bottom: 20px;\n    }\n    \n    .guide-header .subtitle {\n        font-size: 18px;\n        font-weight: 500;\n        color: var(--accent-gray);\n        margin-bottom: 50px;\n        border-left: 4px solid var(--accent-green);\n        padding-left: 15px;\n    }\n    \n    .guide-section h2 {\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 700;\n        font-size: 36px;\n        color: var(--h2-color);\n        margin-top: 60px;\n        margin-bottom: 25px;\n        line-height: 1.3;\n        border-bottom: 1px solid var(--accent-gray);\n        padding-bottom: 10px;\n    }\n    \n    .guide-section h3 {\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 500;\n        font-size: 24px;\n        color: var(--h3-color);\n        margin-top: 45px;\n        margin-bottom: 20px;\n    }\n    \n    .guide-section p, \n    .guide-section li {\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 400;\n        font-size: 16px;\n        margin-bottom: 20px;\n    }\n    \n    strong {\n        font-weight: 700;\n        color: var(--accent-blue);\n    }\n    \n    \/* UI Accent Blocks & Partial Backgrounds *\/\n    .highlight-block {\n        padding: 45px;\n        border-radius: 12px;\n        margin: 40px 0;\n    }\n    \n    .bg-partial {\n        background-color: var(--bg-partial);\n        color: var(--text-light);\n        box-shadow: 0 10px 30px rgba(139, 147, 173, 0.2);\n    }\n    \n    .bg-partial p, \n    .bg-partial li {\n        color: var(--text-light);\n    }\n    \n    .bg-partial strong {\n        color: var(--bg-main);\n    }\n    \n    .bg-partial h3 {\n        color: var(--h3-color); \n        margin-top: 0;\n    }\n    \n    \/* CTA Block with #1D3069 Background *\/\n    .bg-cta {\n        background-color: var(--accent-blue);\n        color: var(--text-light);\n        box-shadow: 0 10px 40px rgba(29, 48, 105, 0.3);\n        text-align: center;\n    }\n    \n    .bg-cta p {\n        color: var(--text-light);\n        font-size: 17px;\n        max-width: 900px;\n        margin: 0 auto 20px auto;\n    }\n    \n    .bg-cta strong {\n        color: var(--accent-green); \n    }\n    \n    .bg-cta h3 {\n        color: var(--accent-green); \n        margin-top: 0;\n        text-align: center;\n    }\n    \n    .styled-list {\n        list-style: none;\n        padding-left: 0;\n    }\n    \n    .styled-list li {\n        position: relative;\n        padding-left: 28px;\n        margin-bottom: 18px;\n    }\n    \n    .styled-list li::before {\n        content: '\u0430';\n        color: var(--accent-green);\n        position: absolute;\n        left: 0;\n        top: 0;\n        font-size: 14px;\n    }\n    \n    \/* 2x2 Matrix Grid inside bg-partial *\/\n    .matrix-grid {\n        display: grid;\n        grid-template-columns: 50px 1fr 1fr;\n        grid-template-rows: 1fr 1fr 30px;\n        gap: 15px;\n        margin-top: 35px;\n    }\n    \n    .matrix-cell {\n        display: flex;\n        flex-direction: column;\n        justify-content: center;\n        align-items: center;\n        text-align: center;\n        padding: 25px;\n    }\n    \n    .content-cell {\n        border-radius: 8px;\n        transition: transform 0.3s ease;\n    }\n    \n    .content-cell:hover {\n        transform: translateY(-5px);\n    }\n    \n    .bg-white {\n        background-color: var(--bg-main);\n        box-shadow: 0 4px 15px rgba(0,0,0,0.1);\n    }\n    \n    .text-accent-blue {\n        color: var(--accent-blue) !important;\n        margin: 0 0 12px 0;\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 700;\n        font-size: 18px;\n    }\n    \n    .text-main-color {\n        color: var(--text-main) !important;\n        font-size: 14px !important;\n        margin: 0;\n        line-height: 1.6;\n    }\n    \n    .label-y {\n        writing-mode: vertical-rl;\n        transform: rotate(180deg);\n        font-weight: 700;\n        color: var(--text-light);\n        letter-spacing: 2px;\n    }\n    \n    .label-x {\n        font-weight: 700;\n        color: var(--text-light);\n        letter-spacing: 2px;\n    }\n    \n    .empty-corner {\n        background: transparent;\n    }\n    \n    \/* Comparison Table *\/\n    .table-responsive {\n        overflow-x: auto;\n        margin: 40px 0;\n        padding-bottom: 15px; \n        width: 100% !important;\n    }\n    \n    .strategy-table {\n        width: 100% !important;\n        border-collapse: separate !important; \n        border-spacing: 0 !important;\n        background-color: var(--bg-main) !important;\n        border-radius: 8px !important;\n        -webkit-border-radius: 8px;\n        overflow: hidden !important; \n        table-layout: fixed !important; \n        box-shadow: 0 4px 15px rgba(0,0,0,0.05) !important;\n        border: 1px solid rgba(139, 147, 173, 0.2) !important;\n    }\n    \n    .strategy-table th {\n        width: 20% !important; \n        background-color: var(--accent-blue) !important;\n        color: var(--text-light) !important;\n        font-family: 'Montserrat', sans-serif;\n        font-weight: 500;\n        text-align: left !important;\n        padding: 20px 16px !important;\n        font-size: 16px !important;\n        line-height: 1.5 !important;\n        vertical-align: top !important;\n        white-space: normal !important; \n        word-wrap: break-word !important;\n        word-break: break-word !important;\n        border-bottom: none !important;\n        border-right: 1px solid rgba(255,255,255,0.1) !important;\n    }\n    \n    .strategy-table th:last-child {\n        border-right: none !important;\n    }\n    \n    .strategy-table th:first-child {\n        border-top-left-radius: 8px !important;\n    }\n    .strategy-table th:last-child {\n        border-top-right-radius: 8px !important;\n    }\n    \n    .strategy-table td {\n      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